"Adobe Firefly Services and Custom Models Unlock On-Brand Content Production at Scale with New Capabilities"

LISTEN UP, MARKETERS AND CREATIVES! Adobe has just dropped a game-changer with their new Firefly Services and Custom Models. This isn’t just an upgrade; it’s a revolution in how brands create and produce content. We’re talking about personalization at scale, automation that doesn’t sacrifice quality, and the ability to maintain brand consistency across every channel. Let’s dive in and see why this is a must-have for any forward-thinking enterprise.



WHY FIREFLY SERVICES ARE A GAME-CHANGER

Adobe Firefly Services are packed with over 20 generative and creative APIs, tools, and services designed to automate the mundane tasks that creative teams dread. Imagine resizing assets for different channels, generating backgrounds for merchandising, or replacing scenery and language for localization—all done in a snap! This isn’t just about efficiency; it’s about freeing up your creative teams to focus on what they do best: creating.

THE POWER OF AUTOMATION

With Firefly Services, you can integrate these powerful tools directly into your existing production workflows. No more switching between tools or wasting time on repetitive tasks. The Reframe API, for example, can resize videos for different platforms with pinpoint accuracy, ensuring that your content looks perfect on every screen. And the Translate and Lip Sync API? It instantly translates spoken dialog into different languages while maintaining the original voice and lip sync. This is a game-changer for global marketing campaigns!

CUSTOM MODELS: YOUR BRAND’S SECRET WEAPON

Custom Models take personalization to the next level. You can train these models with your own assets—just 10 to 20 images—and instantly tailor Firefly to your brand’s unique style. This means every piece of content, from campaign styles to on-brand characters, will be consistent with your brand identity. No more worrying about off-brand content slipping through the cracks. This is brand consistency at its finest!

THE IMPACT ON YOUR MARKETING STRATEGY

By maintaining brand consistency across all content types and channels, you’re building a strong, recognizable brand identity. This consistency fosters trust among customers and allows your marketing teams to focus on more strategic, higher-value work. Tasks that used to take weeks can now be done in days or even hours. This efficiency not only speeds up the content creation process but also enables marketers to deliver personalized experiences at scale, driving better conversion and increasing revenue.

NEW CONTENT TYPES: VIDEO AND 3D

Adobe isn’t stopping at images and text. They’ve added video and 3D content types to Firefly Services, addressing the evolving needs of modern marketing and e-commerce. The new Firefly Creative Production offers a no-code interface to handle repetitive content production tasks, supporting major media types including video and 3D. This is a boon for businesses that need to produce a variety of content types to keep customers engaged across different channels.

THE FUTURE IS HERE

Adobe’s latest innovations are powered by their AI Platform, which unites AI agents and models across Adobe. This includes AI agents from third-party ecosystems, commercially safe Firefly models, and secure third-party models, all infused into Adobe applications. This unification of marketing and creativity through AI is delivering personalized experiences at scale, and leading businesses and agencies are already seeing incredible results.

DON’T MISS OUT!

If you’re not already on board with Adobe Firefly Services and Custom Models, you’re missing out on a massive opportunity to revolutionize your content creation process. This isn’t just about keeping up with the competition; it’s about staying ahead of the curve. So, what are you waiting for? Get on board and watch your content production soar to new heights!