Adobe's AI Videos, Pinterest's AI App, and a Nvidia Challenger Gets Millions: This Week's AI Launches

This week, the AI landscape witnessed several significant launches and investments, with Adobe, Pinterest, and a Nvidia challenger, Tenstorrent, making headlines. Let's dive into these developments and explore their implications for investors and the broader AI ecosystem.

Adobe's Firefly Video Model

Adobe has launched its Firefly Video Model in beta, a generative AI model that enables users to create stunning video clips with specific styles and camera angles. The model also allows users to generate videos from images, providing a seamless transition between different media types. Additionally, Adobe's audio model can translate audio into multiple languages, further enhancing the quality of the generated content.

Firefly empowers users with creative control, enabling them to explore, ideate, and bring their creative vision to life. It integrates with professional tools like Photoshop web and Adobe Premiere Pro, allowing users to efficiently transform concepts into finished assets across their favorite Creative Cloud applications. The persistent accessibility of generation history ensures users can maintain control over their creative process.

Unlike other AI video generation tools, Firefly is IP-friendly and commercially safe, ensuring that professional creatives can use it for work throughout their creative lifecycle without worrying about copyright or licensing issues. This commitment to protecting artists' rights and ensuring commercial safety sets Firefly apart from other AI video generation tools.

Pinterest's Performance+ Suite

Pinterest has officially released its suite of AI-powered tools designed to help advertisers streamline and automate their campaigns. Branded as Performance+, this offering promises to aid marketers in driving lower-funnel performance by optimizing targeting, managing budgets, or deciding how much to bid. Pinterest boasts that its technology can save advertisers significant time when creating ads because it requires 50 percent fewer inputs.

Performance+ will enhance ad creative, optimize budget management, and use Return on Ad Spend (ROAS) bidding to determine ideal spending levels. It also streamlines A/B testing for more effective campaign performance. Pinterest claims that in early testing, most advertisers saw at least a 10 percent improvement in cost per acquisition (CPA) for Conversion and Catalog sales campaigns and a similar percentage in cost-per-click (CPC) for Consideration campaigns.

Advertisers can elect to use the tools provided by Performance+ as a whole or individually to suit their needs. Pinterest believes the best results are from bundling AI and automation together to achieve multiple goals.

Tenstorrent's $700 Million Funding Round

Tenstorrent, an AI chip startup, has raised $700 million in its quest to challenge Nvidia. The investment, led by Amazon founder Jeff Bezos and Samsung, will be used to expand the company's engineering team, invest in its supply chain, and develop large AI training servers to demonstrate its technology.

Tenstorrent aims to provide a more affordable alternative to Nvidia's high-bandwidth memory (HBM) components, which are expensive and have a cost advantage. The company's focus on an alternative logic processor based on the open standard RISC-V could attract investors seeking to capitalize on the growing demand for AI chips.

However, Tenstorrent must prove that its AI chips can compete with Nvidia's in terms of performance, energy efficiency, and scalability. The company must also convince customers, including AI developers and data centers, to adopt its chips over Nvidia's established offerings. Additionally, Tenstorrent must navigate geopolitical tensions and regulatory pressures around export controls and intellectual property rights.

In conclusion, this week's AI launches and investments highlight the growing demand for AI-driven tools and technologies across various industries. Adobe's Firefly Video Model, Pinterest's Performance+ Suite, and Tenstorrent's funding round demonstrate the potential for AI to transform creative workflows, advertising strategies, and chip development. Investors should closely monitor these developments and consider the risks and opportunities they present.