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Here’s the core insight: Adobe’s options market is split between short-term bearish bets and long-term bullish positioning, while technicals point to a potential breakout if AI-driven momentum reignites. The stock sits at a crossroads—will it collapse below key support or rally on AI hype? Let’s break it down.
The Battle Between Puts and Calls: Where Are Big Money’s Bets?Adobe’s options chain tells a story of tension. For Friday’s expiration, puts dominate at $315 (1,808 OI) and $325 (1,187 OI), suggesting institutional hedging against a drop below $320. But next week’s $400 call OI (3,189 contracts) is staggering—traders are betting
could surge 20%+ if AI adoption accelerates. This split reflects a classic "buy the rumor, sell the news" setup: short-term bears are guarding against a pullback, while long-term bulls are pricing in a AI-driven rebound.The put/call ratio of 0.83 (favoring calls) adds nuance. While puts have higher total OI, the call-heavy ratio implies more conviction in upside potential. But don’t ignore the risk: RSI at 36.9 and bearish MACD (-4.7) suggest the stock could test lower Bollinger Bands ($319.81) before finding a bottom.
Block Trading Absence: A Neutral SignalNo major block trades have moved the needle recently. That’s both a blessing and a warning—no hidden whale activity to trigger sudden swings, but also no institutional buying to anchor the stock. For now, Adobe’s fate hinges on retail and options-driven momentum.
News vs. Options: Can AI Hype Overcome Bearish Technicals?Adobe’s recent headlines are a mixed bag. On one hand, CEO Shantanu Narayen’s "undervalued" comments and William Blair’s "Buy" rating align with the $400 call bets. The company’s AI-powered creative tools and enterprise deals are real growth drivers—analysts at Simply Wall St. even see 86% upside potential.
But the reality check is harsh: a 34% annual loss for long-term holders and a 33.9% total shareholder return drop over the past year. The market’s skepticism is baked into the price. BMO’s new CDRs offering leveraged exposure to Adobe hint at institutional optimism, but Morgan Stanley’s "Hold" rating and macroeconomic concerns (like sector rotation) keep the lid on near-term gains.
Actionable Trade Ideas: Calls, Puts, and Precision EntriesFor options traders, the most compelling plays are:
For stock traders, consider these levels:
Adobe’s future hinges on one question: Can its AI transition translate into sustained revenue growth? The options market is pricing in both outcomes. Short-term bearish technicals and heavy put OI suggest a possible dip to $315–$320, but the call-heavy positioning at $350+ implies a sharp rebound if AI adoption accelerates. With BMO’s CDRs and William Blair’s "Buy" rating adding fuel, this is a stock where patience and precision could pay off. For now, watch the $325 support level like a hawk—it might be the last line of defense before a deeper correction… or the spark for a breakout. Either way, Adobe’s options activity is screaming: this is a stock at a pivotal moment.

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