Adobe's Acquisition of Semrush to Boost AI Capabilities in Creative and Marketing Workflows
ByAinvest
Friday, Jan 30, 2026 9:38 am ET1min read
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Adobe has agreed to acquire Semrush Holdings to expand its AI capabilities in creative and marketing tools. The deal fits with growing demand for data-driven, AI-supported tools that connect creative work with audience insights and campaign performance. The integration of Semrush into Adobe's product stack and extension of AI features across Creative Cloud and Experience Cloud will be closely watched by investors.
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