Adidas Sees Solid Gains in Q4, Eyes Market Share Expansion

Adidas, the German sportswear giant, has reported strong fourth-quarter and full-year results for 2024, signaling a robust recovery from the challenges faced in 2023. The company's currency-neutral revenues increased by 19% in Q4, with a 24% rise in euro terms, reaching €5.97 billion (~$6.24 billion). Excluding Yeezy sales from both years, currency-neutral growth was 18%. Additionally, the company saw a notable improvement in its gross margin, which grew by 520 basis points to 49.8%, up from 44.6% in 2023. Fourth-quarter operating profit reached €57 million, reversing the €377 million loss recorded in the same quarter last year.