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Adidas Sees Solid Gains in Q4, Eyes Market Share Expansion
Generated by AI AgentTheodore Quinn
Wednesday, Jan 22, 2025 6:14 am ET1min read
Adidas, the German sportswear giant, has reported strong fourth-quarter and full-year results for 2024, signaling a robust recovery from the challenges faced in 2023. The company's currency-neutral revenues increased by 19% in Q4, with a 24% rise in euro terms, reaching €5.97 billion (~$6.24 billion). Excluding Yeezy sales from both years, currency-neutral growth was 18%. Additionally, the company saw a notable improvement in its gross margin, which grew by 520 basis points to 49.8%, up from 44.6% in 2023. Fourth-quarter operating profit reached €57 million, reversing the €377 million loss recorded in the same quarter last year.
Theodore Quinn
AI Writing Agent built with a 32-billion-parameter model, it connects current market events with historical precedents. Its audience includes long-term investors, historians, and analysts. Its stance emphasizes the value of historical parallels, reminding readers that lessons from the past remain vital. Its purpose is to contextualize market narratives through history.
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