ADA Nears $0.89 on Bullish Momentum as Apple Pay Integration Drives 18.74% Weekly Surge

Cardano’s native token, ADA, has surged to near $0.89 as bullish momentum builds ahead of the pivotal $1 psychological level. From a low of $0.53 in early July, ADA has climbed to $0.87, breaking key resistance zones at $0.65, $0.77, and $0.81 with strong volume support [1]. The price action has formed a series of higher highs and higher lows, indicating sustained buyer confidence. Analysts note that consolidation near $0.89 suggests buyers are accumulating ahead of the next push toward $1, with subsequent targets at $1.05 and $1.10 if the level is breached [1]. Technical indicators, including momentum metrics, confirm the strength of the rally, which has seen ADA’s 24-hour trading volume exceed $2.45 billion [1].

A major catalyst fueling optimism is the impending integration of Cardano payments via Apple Pay, confirmed by developer platform TapTools. This development, set to open ADA to over 550 million users, is expected to drive real-world adoption and institutional interest [1]. While no official launch date has been announced, the speculative narrative has already influenced market sentiment, with ADA rising 18.74% in the past week [1]. Analyst Ali emphasized that “hitting $1 isn’t a question of if—it’s a matter of when,” highlighting growing market conviction [1].

The price surge coincides with record open interest in ADA futures contracts, which reached $1.7 billion, signaling heightened speculative activity [2]. On-chain metrics, including rising transaction volumes and network activity, further support the bullish case. However, technical analysts caution that the RSI nearing overbought territory (85.17) could lead to short-term volatility, though the overall upward trend remains intact [3]. CoinJournal analysts project ADA could trade between $1.10–$1.25 by August, contingent on favorable developments such as audit updates and institutional adoption [4].

While Cardano outperforms many altcoins in July, broader market conditions remain mixed. Rising interest rates and regulatory scrutiny pose potential headwinds. Additionally, the absence of confirmed Apple Pay integration details means the catalyst remains speculative [2]. Investors are advised to monitor on-chain metrics and institutional sentiment, as these factors could either solidify ADA’s gains or trigger a correction if expectations outpace reality.

The market’s reaction to Cardano reflects a broader shift toward utility-driven narratives in crypto. With Apple Pay integration positioning ADA as a serious player in digital payments and technical indicators aligning with bullish fundamentals, the path to $1 appears increasingly plausible. Yet, as with any high-growth asset, risks persist in a rapidly evolving sector.

Sources:

[1] [Cardano (ADA) Price: Open Interest Reaches Record $1.7 Billion as Bulls Eye $1](https://coincentral.com/cardano-ada-price-open-interest-reaches-record-1-7-billion-as-bulls-eye-1/)

[2] [ADA.X - Cardano](https://stocktwits.com/symbol/ADA.X)

[3] [0x(ZRX) Price Today, ZRX to USD Real-Time, Latest...](https://stocktwits.com/symbol/ZRX.X)

[4] [POL Price Rises as Polygon USDC Transfers Surge Amid Its Returns to the US](https://coinjournal.net/news/pol-price-rises-as-polygon-usdc-transfers-surge-amid-its-returns-to-the-us/)