Actum Acquires Skai Blue Media to Enhance Interactive Marketing Capabilities.

Actum, a global consultancy, has acquired Skai Blue Media, an award-winning firm that specializes in interactive marketing and experiential storytelling. The deal adds world-class capabilities to Actum's interdisciplinary platform, reinforcing the firm's position as one of the fastest-growing in the industry. Skai Blue Media's integration will enable Actum to offer agile, insight-driven teams that can shape brand perception and drive narrative innovation.

Actum, a global consultancy known for solving complex business problems, has recently acquired Skai Blue Media, an award-winning firm specializing in interactive marketing and experiential storytelling. The acquisition adds significant capabilities to Actum's interdisciplinary platform, further cementing its position as one of the fastest-growing firms in the industry.

Skai Blue Media, founded by communications and marketing visionary Rakia Reynolds, brings a dynamic team of storytellers to Actum. The team will be integrated into Actum's offices in New York, Washington D.C., and California, enhancing the firm's agile, insight-driven teams. These teams will be better equipped to influence public conversation, drive narrative innovation, and shape brand perception [1].

Actum's Co-Founder and Managing Partner, Fabian Nunez, highlighted the significance of the acquisition, stating, "Rakia is a world-class practitioner who cares deeply about her clients and is obsessed with winning—she is a perfect cultural fit for Actum and our partnership." Rachel Noerdlinger, another partner at Actum, echoed this sentiment, noting that Skai Blue Media's integration will help drive the firm into the future and deliver real solutions for clients [1].

Skai Blue Media's expertise in strategic communications, brand, business, and culture strategy, public relations, and content development will complement Actum's existing capabilities. The firm has a proven track record of working with high-profile clients, including Nasdaq, Morgan Stanley, Airbnb, Uber, and Dell. This acquisition follows Actum's recent acquisition of Elevate Public Affairs, underscoring the firm's ability to bring together senior talent across disciplines and geographies [1].

The integration of Skai Blue Media aligns with the broader industry trend of prioritizing data-driven, creative, and technology-fueled marketing strategies to deliver relevant customer experiences. According to Accenture, 90% of B2C and 84% of B2B executives agree they can’t react fast enough to their customers' changing lives, while 93% of CMOs expect generative AI to change their relationship with customers [2].

The acquisition of Skai Blue Media positions Actum to meet the evolving needs of clients in a rapidly changing media landscape. As audiences decentralize and media continues to fragment, clients need communications partners who can seamlessly move across influence, innovation, and impact. This acquisition will enable Actum to deliver measurable business outcomes for its clients.

References:
[1] https://www.prnewswire.com/news-releases/actum-welcomes-skai-blue-media-expanding-global-roster-of-senior-strategists-solving-complex-problems-for-clients-302518648.html
[2] https://www.accenture.com/us-en/services/marketing-experience