ActiveCampaign Named Leader in IDC MarketScape for AI-Enabled Marketing Platforms for Small Businesses.

ActiveCampaign has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Small Businesses 2025 Vendor Assessment. The company's autonomous marketing platform was recognized for its offering capabilities and strategic vision for the Small Business market, highlighting its powerful AI-driven personalization, seamless integration with 950+ applications, and advanced segmentation and reporting tools.

ActiveCampaign has been recognized as a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Small Businesses 2025 Vendor Assessment. This prestigious recognition underscores the company's robust offering capabilities and strategic vision for the Small Business market.

The IDC MarketScape report highlighted several key strengths of ActiveCampaign. These include its powerful AI-driven personalization, which enables multichannel campaigns and advanced automations across various channels such as email and SMS. The platform's seamless integration with over 950 applications allows businesses to streamline workflows and scale efficiently. Additionally, its advanced segmentation and robust reporting tools enable precise targeting and performance measurement.

ActiveCampaign's user-friendly interface, combined with extensive integration capabilities, empowers small teams to manage complex marketing tasks effectively. The company's autonomous marketing platform acts as a strategic partner, using AI to imagine high-impact campaigns, activate them across channels to accelerate time to value, and continuously validate results to drive ongoing optimization.

This recognition comes as businesses increasingly turn to AI-powered tools to streamline their marketing operations and deliver more personalized customer experiences. ActiveCampaign's track record of innovation, including recent accolades from G2 and TrustRadius, further validates its position as a leader in the market.

The company has recently launched Active Intelligence, a major platform upgrade that embeds AI across every touchpoint to deliver more intuitive marketing orchestration. This update, along with the Spring 2025 Innovation Keynote, introduced over a dozen AI agents, expanded global messaging capabilities, and new ecosystem integrations.

ActiveCampaign's recognition in the IDC MarketScape adds to its growing list of accolades, which includes earning over 307 badges in G2's Summer 2025 rankings and securing a 2025 Top Rated Award from TrustRadius for the eighth consecutive year.

References:

[1] https://www.activecampaign.com/blog/activecampaign-named-leader-idc-marketscape-report
[2] https://www.morningstar.com/news/business-wire/20250717668973/activecampaign-named-a-leader-in-idc-marketscape-ai-enabled-marketing-platforms-for-small-businesses