Accesso Tech Extends Six Flags Ticketing Tech Contract to 2030
ByAinvest
Thursday, Aug 7, 2025 3:04 am ET1min read
FUN--
This milestone renewal celebrates over two decades of ticketing partnership and collaboration between Accesso and Six Flags, a relationship that began in 2006. Since then, hundreds of millions of tickets and entitlements have been sold online using the accesso Passport platform. The technology has continuously evolved to meet the operational scale of one of the world's largest regional theme park operators, driving revenue via benchmark-level conversion rates and optimizing basket size while delivering a modern digital user experience.
The accesso Passport eCommerce suite is designed to handle massive scale across daily ticket sales, season passes, memberships, and flexible payment plans. With integrated up-sell and cross-sell capabilities, the platform supports deeper guest engagement and maximizes revenue opportunities. Its industry-leading conversion rates and proven reliability demonstrate why clients continue to select and renew their partnerships with Accesso.
Commenting on the renewal, Brian Witherow, CFO of Six Flags Entertainment Corporation, said, "Accesso has been a trusted partner in helping us deliver a streamlined and reliable ticketing experience to our guests for nearly two decades. We are pleased to continue working with Accesso as a proven technology partner that understands the unique scale and operational needs of our parks."
Reflecting on the renewal, Steve Brown, CEO of Accesso, said, "Six Flags is a flagship client for Accesso, and we're pleased to further extend our long-term relationship. This renewal reaffirms the value our technology and highlights our ability to scale with our partners as they evolve and grow."
Under the terms of the agreement, Accesso continues as the exclusive online ticketing platform for Six Flags through December 31, 2030, notwithstanding Six Flags' one-time option to terminate the agreement on December 31, 2027, providing notice is given no later than twelve months in advance of this date.
References:
[1] https://www.prnewswire.com/news-releases/accesso-and-six-flags-extend-20-year-ticketing-partnership-with-new-5-year-ecommerce-agreement-302523619.html
[2] https://www.marketscreener.com/news/accesso-and-six-flags-extend-20-year-ticketing-partnership-with-new-5-year-ecommerce-agreement-ce7c5edede8ef221
[3] https://finance.yahoo.com/news/accesso-six-flags-extend-20-060000357.html
Accesso Technology Group has renewed its contract with Six Flags Entertainment Corporation for the use of its accesso Passport eCommerce ticketing platform across all 42 North American theme and water parks. The five-year extension, starting January 1, 2026, will see Accesso remain the exclusive provider of online ticketing to Six Flags until December 31, 2030. The new agreement highlights the value of Accesso's technology in high-volume operations and its ability to scale with partners.
London, July 2, 2025 — Accesso Technology Group (AIM: ACSO) has renewed its contract with Six Flags Entertainment Corporation (NYSE: FUN) for the continued use of its accesso Passport eCommerce ticketing platform across all 42 North American theme and water parks. The five-year extension, starting January 1, 2026, will see Accesso remain the exclusive provider of online ticketing to Six Flags until December 31, 2030.This milestone renewal celebrates over two decades of ticketing partnership and collaboration between Accesso and Six Flags, a relationship that began in 2006. Since then, hundreds of millions of tickets and entitlements have been sold online using the accesso Passport platform. The technology has continuously evolved to meet the operational scale of one of the world's largest regional theme park operators, driving revenue via benchmark-level conversion rates and optimizing basket size while delivering a modern digital user experience.
The accesso Passport eCommerce suite is designed to handle massive scale across daily ticket sales, season passes, memberships, and flexible payment plans. With integrated up-sell and cross-sell capabilities, the platform supports deeper guest engagement and maximizes revenue opportunities. Its industry-leading conversion rates and proven reliability demonstrate why clients continue to select and renew their partnerships with Accesso.
Commenting on the renewal, Brian Witherow, CFO of Six Flags Entertainment Corporation, said, "Accesso has been a trusted partner in helping us deliver a streamlined and reliable ticketing experience to our guests for nearly two decades. We are pleased to continue working with Accesso as a proven technology partner that understands the unique scale and operational needs of our parks."
Reflecting on the renewal, Steve Brown, CEO of Accesso, said, "Six Flags is a flagship client for Accesso, and we're pleased to further extend our long-term relationship. This renewal reaffirms the value our technology and highlights our ability to scale with our partners as they evolve and grow."
Under the terms of the agreement, Accesso continues as the exclusive online ticketing platform for Six Flags through December 31, 2030, notwithstanding Six Flags' one-time option to terminate the agreement on December 31, 2027, providing notice is given no later than twelve months in advance of this date.
References:
[1] https://www.prnewswire.com/news-releases/accesso-and-six-flags-extend-20-year-ticketing-partnership-with-new-5-year-ecommerce-agreement-302523619.html
[2] https://www.marketscreener.com/news/accesso-and-six-flags-extend-20-year-ticketing-partnership-with-new-5-year-ecommerce-agreement-ce7c5edede8ef221
[3] https://finance.yahoo.com/news/accesso-six-flags-extend-20-060000357.html
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