Access: Revolutionizing Dining with Guaranteed Reservations

In the world of fine dining, exclusivity and prestige have long been the driving forces behind the allure of certain restaurants. Now, a new platform called Access is betting that people will pay thousands of dollars a year for guaranteed reservations at these popular eateries. But is this subscription-based model a sustainable and lucrative investment for both diners and venues?

Access, founded by Evan Felcher and Mattia Ros, is a subscription-based app that offers guaranteed reservations at top restaurants in New York City. For an annual fee ranging from $1,788 to $3,588, members can secure tables at sought-after establishments, eliminating the stress and uncertainty of waitlists and long lines. The app's founders believe that this exclusive access will appeal to wealthy individuals who value convenience, predictability, and unique culinary experiences.



The subscription fees charged by Access could generate significant revenue. Assuming 3,000 members, the app could earn between $5.3 million and $10.8 million annually. In contrast, traditional reservation systems like OpenTable charge restaurants $249 per month for their premium service, generating $2.99 million annually for a single restaurant. Access's potential revenue, combined with its direct partnership with restaurants, could make it a lucrative alternative for both diners and venues.

Access's guaranteed reservations also address the issue of no-shows and table turnover. By pre-paying for reservations, customers are less likely to miss their bookings, ensuring that restaurants have a steady stream of customers. Additionally, Access's dynamic credit system allows restaurants to optimize table usage by pricing reservations based on demand, ensuring that tables are filled even during slower periods.

The app's curated picks and concierge service further enhance the dining experience. Access offers exclusive access to top restaurants, personalized recommendations, and seamless reservation management. This service caters to affluent diners who value convenience, prestige, and unique culinary experiences. By providing guaranteed reservations and expert guidance, Access justifies its subscription fees, appealing to those willing to pay a premium for an elevated dining journey.

In conclusion, Access's subscription-based model for guaranteed restaurant reservations is an innovative approach to catering to the growing demand for exclusivity and predictability in dining experiences. While the app's success remains to be seen, its potential revenue and ability to address the challenges of no-shows and table turnover make it an attractive investment opportunity for both diners and venues. As the influence of social media and food culture continues to shape dining preferences, platforms like Access are well-positioned to capitalize on this trend and offer a convenient, stress-free booking experience for affluent consumers.