Accenture Strengthens Social and Influencer Marketing Capabilities with Acquisition of Superdigital

Accenture has acquired Superdigital, a US-based social and influencer agency, to bolster its existing client offerings in end-to-end social marketing. Superdigital specializes in social strategies, community building, and content production, particularly across short-form video and platform-native creative. The acquisition will enhance Accenture Song's customer offerings for clients seeking growth and greater relevance.