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Accenture Partners with NFL to Drive International Growth Through Analytics and Market Intelligence
ByAinvest
Thursday, Sep 4, 2025 9:00 am ET1min read
Accenture has been named an Official Sponsor of the National Football League's 2025 International Games, building on their existing role as Official Business and Technology Consulting Sponsor. Accenture will use analytics and international expertise to enhance the NFL's International Player Pathway program, provide market intelligence, and support global expansion strategy. This partnership aims to accelerate the global growth of football by combining the NFL's vision with Accenture's innovation and technology.
Accenture has been named an Official Sponsor of the National Football League's (NFL) 2025 International Games, building on its existing role as the Official Business and Technology Consulting Sponsor. This strategic partnership aims to leverage Accenture's analytics and international expertise to enhance the NFL's International Player Pathway program, provide market intelligence, and support the league's global expansion strategy. The goal is to accelerate the global growth of football by combining the NFL's vision with Accenture's innovation and technology [1].Under the new sponsorship, Accenture will work with the NFL's International Football Development Team to enhance the International Player Pathway program. This includes applying advanced data models to key metrics such as height, weight, and age to strengthen the scouting funnel. Additionally, Accenture will deliver data directly to the NFL's International Scouting leadership to spotlight athletes who can both contribute on the field and inspire new fan bases internationally [2].
Accenture's involvement extends to providing market intelligence to assess and optimize opportunities in current and future host regions for international games. This support will ensure long-term impact for communities and fans, leveraging Accenture's international presence and expertise [2].
The expanded sponsorship underscores Accenture's commitment to fueling the global growth of one of the world's most popular sports. By combining AI, analytics, and international expertise, Accenture aims to deliver unforgettable experiences to players, fans, and communities around the globe [2].
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments, and other organizations build their digital core, optimize their operations, accelerate revenue growth, and enhance citizen services—creating tangible value at speed and scale. With approximately 791,000 people serving clients in more than 120 countries, Accenture is one of the world’s leaders in helping drive change, with strong ecosystem relationships. Visit us at [Accenture](https://www.accenture.com).
References:
[1] https://www.aol.com/netflix-sells-ads-tied-nfl-160000729.html
[2] https://www.stocktitan.net/news/ACN/accenture-named-an-official-sponsor-of-the-national-football-league-sq8ozdhsg00q.html
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