Accenture Expands Social Marketing Capabilities with Acquisition of Superdigital

Accenture has acquired Superdigital, a US-based social and influencer agency, to bolster its social marketing offerings. Superdigital will join Accenture Song and enhance the company's customer offerings for clients seeking growth and greater relevance. The acquisition will add over 40 employees with expertise in social fluency, rapid ideation, and agile creative production.

Accenture (NYSE: ACN) has expanded its social and influencer marketing capabilities by acquiring Superdigital, a U.S.-based agency known for its innovative social strategies and content production. The acquisition will enhance Accenture Song's offerings, helping clients achieve growth and greater relevance through personalized, tech-enabled engagement across social media, CRM, and digital marketing [1].

Founded in 2013, Superdigital is an award-winning agency with over 40 employees, including creators, strategists, and managers who specialize in social fluency and rapid ideation. The company is renowned for its work in short-form video and platform-native creative, and has a proven track record with major brands across technology, consumer goods, and entertainment sectors [1].

Sean Lackey, Accenture Song's Marketing practice lead for the Americas, emphasized the importance of social media in today's marketing landscape, stating, "Marketing as we know it is evolving at an explosive pace, reshaped by AI and redefined by rising consumer expectations. For many of our clients, social media is where their audiences see them first. Leading with social is essential to building connections, experiences, and driving demand" [1].

Superdigital's expertise in crafting unique brand narratives, partnering with influencers, and optimizing strategies with data analytics will complement Accenture Song's existing capabilities. The acquisition aligns with Accenture's global strategy to help clients grow, innovate, and sustain relevance [1].

The financial terms of the transaction were not disclosed. Forward-looking statements in the press release highlight potential risks and uncertainties, including the possibility that the partnership may not achieve its anticipated benefits and risks related to the development and use of AI [1].

Accenture's acquisition of Superdigital underscores the company's commitment to leveraging technology and innovation to drive growth and relevance for its clients. The integration of Superdigital's agile creative production and social fluency expertise will further enhance Accenture's ability to deliver personalized, tech-enabled marketing solutions [1].

References:
[1] https://newsroom.accenture.com/news/2025/accenture-strengthens-social-and-influencer-marketing-capabilities-with-acquisition-of-superdigital
[2] https://www.morningstar.com/news/business-wire/20250818125462/accenture-strengthens-social-and-influencer-marketing-capabilities-with-acquisition-of-superdigital