Accenture Expands Social Marketing Capabilities with Acquisition of Superdigital

Accenture has acquired U.S.-based Superdigital, a social and influencer marketing agency, to enhance its client offerings in social marketing. The acquisition will bring Superdigital under Accenture Song, a division focused on creative and commerce services. The deal aims to bolster Accenture's capabilities in social and influencer marketing, expanding its services for clients.

Accenture (NYSE: ACN) has acquired Superdigital, a U.S.-based social and influencer marketing agency, to enhance its client offerings in social marketing. The acquisition will bring Superdigital under Accenture Song, a division focused on creative and commerce services. The deal aims to bolster Accenture's capabilities in social and influencer marketing, expanding its services for clients [1].

Superdigital, founded in 2013, is an award-winning agency known for its highly effective social strategies, community building, and content production, particularly across short-form video and platform-native creative. The agency’s team of over 40 employees is comprised of creators, strategists, and skilled managers who specialize in social fluency, rapid ideation, and agile creative production [1].

The acquisition follows Accenture’s recent acquisitions of Unlimited, Work & Co, and SOKO as part of its strategy to help clients grow and maintain relevance in the market [1]. Sean Lackey, Accenture Song’s Marketing practice lead for the Americas, noted, "Marketing as we know it is evolving at an explosive pace, reshaped by AI and redefined by rising consumer expectations. For many of our clients, social media is where their audiences see them first" [1].

Biz Hennigan, general manager of Superdigital, described the acquisition as "an exciting new chapter" that will allow the agency’s approach to be "supercharged by world-class technology and creativity at scale" [1].

The financial terms of the transaction were not disclosed. Accenture currently employs approximately 791,000 people serving clients in more than 120 countries [2]. In other recent news, Accenture reported its financial results for the third quarter of 2025, highlighting a 12% increase in earnings per share (EPS), reaching $3.49. The company also experienced a 7% growth in revenue in local currency, totaling $17.7 billion [2].

References:

[1] https://newsroom.accenture.com/news/2025/accenture-strengthens-social-and-influencer-marketing-capabilities-with-acquisition-of-superdigital
[2] https://www.investing.com/news/company-news/accenture-acquires-social-agency-superdigital-to-enhance-marketing-93CH-4200466