Academy Sports + Outdoors celebrates Brooks Month with new Hero Collection & Adrenaline GTS 25 sneakers.

Academy Sports + Outdoors is celebrating "Brooks Month" in October, featuring a new Hero Collection and the all-silver Adrenaline GTS 25 performance sneaker. The Hero Collection, launching on October 10, will offer a variety of colorways and price points in men's and women's styles, including new colorways in the Ghost 17 and Revel 8 performance shoes. These additions expand Academy's lineup of Brooks performance running shoes available in-store and online.

Academy Sports + Outdoors (Nasdaq: ASO) is set to celebrate "Brooks Month" throughout October, marking the retailer's commitment to offering top-tier performance running shoes from Brooks. The celebration features the exclusive launch of the Brooks Hero Collection and the all-silver Adrenaline GTS 25 Silver Edition sneaker Academy Sports + Outdoors Celebrates ^[1].

The Hero Collection, launching on October 10, will introduce new colorways for both men's and women's performance shoes. Highlighting the collection are two new colorways for the Women's Ghost 17 shoe at $149.99 and one new colorway for the Men's Revel 8 shoe at $99.99 Academy Sports + Outdoors Celebrates ^[1]. Academy and Brooks will donate a percentage of the proceeds from these shoes to Marathon Kids, a nonprofit dedicated to helping young people build healthy habits through movement and mentorship Academy Sports + Outdoors Celebrates ^[1].

In addition to the Hero Collection, Academy will release the limited-edition Adrenaline GTS 25 Silver Edition sneaker on November 1 in select stores and online. This shoe celebrates 25 years of the Adrenaline GTS model and features a metallic finish. Academy members can enter a sweepstakes to win a pair of these limited-edition shoes, with entries accepted from October 20 to October 31, 2025 Academy Sports + Outdoors Celebrates ^[1].

Academy's extensive Brooks performance running shoe lineup, which includes models like the Glycerin 22, Glycerin GTS 22, and Ghost Max 3, will continue to be available year-round. Academy's offerings extend beyond footwear to include apparel, sports equipment, hunting and fishing gear, and more, with a focus on providing value and exceptional customer service Academy Sports + Outdoors Celebrates ^[2].