"Abstract Launches: Crypto Meets Mainstream with MYRIAD Prediction Market"

Pudgy Penguins' parent company, Igloo, Inc., has launched Abstract, a consumer-focused blockchain designed to bring crypto to the mainstream. Abstract, built on the Ethereum network as a layer-2 blockchain using ZK-rollup technology, aims to provide a seamless and enjoyable user experience for everyday users.

Abstract's mainnet went live today, featuring MYRIAD, a decentralized prediction market launched by DASTAN, the parent company of Decrypt. MYRIAD is now one of the main apps featured on Abstract's portal for the Abstract Global Wallet (AGW), enabling users to quickly and seamlessly access the prediction market and quests.

Ilan Hazan, Co-Founder & COO at DASTAN, expressed excitement about the partnership: "We’re thrilled to have MYRIAD as one of the featured apps on Abstract as it launches on mainnet. Abstract’s mission to bring crypto to mainstream consumers dovetails perfectly with MYRIAD’s vision to redefine how audiences interact with content online, as we prepare to roll out our prediction markets across Decrypt, Rug Radio and beyond."

MYRIAD's "interconnected media ecosystem" integrates on-chain prediction markets and new forms of reader engagement alongside the user's browsing experience. By embracing a dynamic, participatory model that enables readers to predict outcomes on topics of interest, MYRIAD encourages repeat visits, longer session times, and drives organic traffic growth. This, in turn, creates a fair, transparent, and sustainable model for reader engagement that can be replicated across the wider media space.

Abstract's developers, Igloo, Inc., have already brought crypto to the masses through the Pudgy Penguins NFT collection, whose products grace the shelves of stores including Walmart and Target. With Abstract, Igloo, Inc. is looking to provide the infrastructure for "blockchain-powered applications that serve billions of people in their everyday lives for personal use," said the firm's founder Luca Netz in a recent blog post.

To achieve this, Abstract leverages zero-knowledge (ZK) technologies for scaling and securely verifying transactions, while its Abstract Global Wallet makes use of passkeys to streamline the process of signing in and performing on-chain transactions. Its Panoramic Governance design is aimed at incentivizing alignment between developers and consumers on the blockchain.

With a burgeoning ecosystem including games, trading, and social platforms,