Żabka and Stagwell Launch Joint Venture for Consumer Insights and Engagement Tool

Żabka Polska and Stagwell have formed a joint venture to introduce a new consumer analytics and engagement platform, In-Pulse, in Poland. The platform collects aggregated data to offer insights on consumer behavior, preferences, and shopping trends, helping companies develop targeted marketing strategies. The solution will utilize Żabka's retail network and app, and Stagwell's analytics technology and marketing expertise. In-Pulse's capabilities include data collection and analysis, customer engagement, product and service testing, targeted marketing, and predicting consumer behavior.

Żabka Polska and Stagwell have formed a joint venture to introduce In-Pulse, a new consumer analytics and engagement platform designed specifically for the Polish market. The platform aims to provide real-time, actionable insights into consumer behavior, preferences, and shopping trends, helping businesses develop targeted marketing strategies.

In-Pulse leverages Żabka's expansive retail network and popular Żappka app, combined with Stagwell's advanced analytics technology and marketing expertise. The platform collects and analyzes aggregated, anonymous consumer data, engaging users through in-app surveys and testing products and services. It then develops targeted marketing campaigns and evaluates their effectiveness using predictive modeling.

The platform's capabilities include data collection and analysis, customer engagement, product and service testing, targeted marketing, and predicting consumer behavior. This comprehensive approach allows businesses to adapt to shifting consumer preferences with unprecedented agility.

In-Pulse is particularly relevant in the context of the Central and Eastern European (CEE) retail sector, which is experiencing significant growth. By 2025, Poland and the Czech Republic are projected to grow by 23% and 24%, respectively, driven by digital adoption and rising disposable incomes [1]. This growth presents an opportunity for businesses to leverage localized data analytics to enhance operational efficiency and customer loyalty.

The partnership between Żabka Polska and Stagwell exemplifies how data-driven insights can unlock high returns in the rapidly expanding retail ecosystem. By providing real-time consumer insights, In-Pulse can help businesses optimize their marketing and inventory strategies, ultimately driving growth and profitability.

References:

[1] https://www.ainvest.com/news/strategic-synergy-abka-polska-stagwell-high-roi-opportunity-consumer-data-analytics-2509/