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Aave (AAVE) faces internal turmoil after a governance dispute between its development team and token holders led to a sharp price decline. The conflict centered on control of brand assets and revenue from front-end swap fees, resulting in a controversial vote that failed to resolve the issues.
Now, Aave Labs has proposed a revenue-sharing plan to align incentives and avoid further value erosion. Market reaction to the proposal saw AAVE jump 10%, though the token remains down significantly from pre-dispute levels.Tensions erupted when Aave Labs redirected swap fees from CoW Swap integration away from the DAO treasury.

The market reaction was severe. AAVE sank 25% in six days amid governance uncertainty.
Despite $720 million in annualized protocol revenue and rising TVL, token price pressure intensified. VanEck analysts noted the drop highlighted structural misalignment between tokenholder governance and economic value capture. Founder Stani Kulechov attempted to calm markets by purchasing $15 million of AAVE tokens.Aave Labs' new framework would share income from frontend interfaces, swap integrations, and future non-protocol products.
This includes revenue generated through the official Aave app and CoW Swap integrations, estimated at up to $200k weekly. The proposal explicitly aims to align long-term incentives between the development team and token holders.Crucially, the plan addresses brand asset ownership questions that sparked the original conflict.
It outlines governance safeguards to prevent unilateral decisions about Aave's digital properties. The proposal would establish rules for commercial use of domains, social media accounts, and frontend gateways. A formal DAO vote will determine whether the revenue-sharing model moves forward.The governance clash exposed fundamental tensions between decentralization ideals and operational realities.
DAO delegates emphasize that vague promises are insufficient, demanding binding agreements covering ownership and accountability. Unless resolved, these structural issues could continue undermining token value despite strong protocol performance. The situation serves as a case study for DeFi governance challenges as projects mature.Aave Labs argues that expanding into real-world assets and institutional use cases requires sustainable funding.
Future upgrades like Aave V4 and broader GHO stablecoin adoption depend on clearer alignment. Successfully implementing revenue sharing could reduce internal friction and support growth. Still, unresolved questions about authority boundaries between Labs and the DAO risk future disputes.Blending traditional trading wisdom with cutting-edge cryptocurrency insights.

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