A2Z Cust2Mate Strengthens Retail Innovation with Smart Cart Monetization

A2Z Cust2Mate has finalized an agreement with Yochananof to monetize digital assets and services through its smart carts. The smart carts will generate over 25,000 impressions per month and serve as a media platform for targeted ads. A2Z Cust2Mate will remunerate Yochananof with a fixed payment for ad sales based on cost per thousand impressions. The company plans to leverage anonymized customer data to gain insights into consumer behavior and market trends.

A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has finalized a strategic agreement with Yochananof, Israel's premier supermarket chain, to monetize digital assets and services generated by its smart shopping carts. This agreement marks a significant milestone in the company's transformation from a smart cart provider to a retail media and data analytics platform.

The agreement, announced on September 3, 2025, involves deploying 5,000 Cust2Mate 3.0 smart carts across Yochananof's network. Each smart cart is expected to generate over 25,000 monthly impressions, serving as a media platform for targeted advertisements. A2Z Cust2Mate will remunerate Yochananof with a fixed payment for ad sales based on cost per thousand impressions (CPM). This revenue stream alone could potentially deliver 125 million monthly impressions, representing meaningful revenue potential given the projected growth of retail media to $170 billion by 2025 [1].

In addition to advertising, A2Z Cust2Mate plans to leverage anonymized customer data to gain insights into consumer behavior and market trends. The data monetization strategy targets the $4.8 billion retail data market, which is growing at a 19.2% CAGR. By capturing granular in-store shopping behavior, A2Z is creating high-value proprietary datasets around consumer purchase patterns [1].

The agreement also includes the development of a smart cart marketplace ecosystem, enabling third-party services and integrations. This long-term platform ambition could generate subscription, referral, and commission-based revenues. The agreement structure involves A2Z paying Yochananof a fixed fee per thousand impressions, suggesting most incremental revenue would flow to A2Z's bottom line [1].

The deployment of smart carts is part of a larger $55 million purchase order announced by A2Z Cust2Mate on September 3, 2025. The purchase order covers the deployment of 5,000 smart carts and includes an upfront payment and monthly charges per cart for at least 60 months. The deployment, which has already commenced, will follow a monthly cadence of cart deployments to be completed by the end of 2026 [2].

This agreement reflects A2Z Cust2Mate's strategic expansion and positioning as a leader in next-generation retail innovation. The company is now poised to capitalize on multiple revenue streams, including advertising monetization, data insights, and a marketplace ecosystem.

References:
[1] https://www.stocktitan.net/news/AZ/a2z-cust2mate-unveils-breakthrough-agreement-for-retail-digital-fb4tu6qok8dp.html
[2] https://finance.yahoo.com/news/a2z-cust2mate-secures-55m-order-112000374.html