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A Monumental Record-Breaking Day at the 2024 CNO Financial Indianapolis Monumental Marathon

AInvestSaturday, Nov 9, 2024 2:56 pm ET
1min read

The 2024 CNO Financial Indianapolis Monumental Marathon, Half Marathon, and 5K, held on Nov. 9, 2024, was a monumental success, attracting over 16,000 participants from all 50 states and more than 30 countries. The event set multiple records, showcasing the best of Indianapolis and its running community.

Lindsey Bradley shattered the women's marathon course record by nearly four minutes, crossing the finish line in 2:31:46. Chandler Gibbens and Emma Grace Hurley set new course records in the half marathon, with times of 1:02:25 and 1:08:25, respectively. The marathon also set an overall event record with the largest field of finishers ever, with over 5,000 marathoners earning their finisher medals.

These record-breaking performances captivated spectators and enhanced the event's appeal to elite athletes, fostering increased competition for future races. The marathon's international appeal, with participants from 50 states and over 30 countries, further solidified its status as a premier running event.
The event's location in downtown Indianapolis played a significant role in its popularity, offering a vibrant atmosphere and easy access to accommodations, attractions, and amenities. The courses, designed to showcase the city's iconic landmarks and historic neighborhoods, provided a unique and engaging experience for runners.
The 2024 CNO Financial Indianapolis Monumental Marathon's 12th consecutive sellout can be attributed to several marketing strategies and promotional efforts. The event leveraged local and national media outlets to generate buzz and attract participants, offered a unique experience combining big race energy with local charm, and emphasized community engagement through initiatives like the Run for a Cause program. Partnerships with popular brands, such as Brooks Running, and engaging activations at the Monumental Health & Fitness Expo further contributed to the event's success.
In conclusion, the 2024 CNO Financial Indianapolis Monumental Marathon set multiple records, attracting a diverse range of participants and generating significant economic impact for the local community. Its record-breaking performances, strategic location, and effective marketing strategies have positioned the event as a premier running destination, poised for continued growth and success in the future.
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