Up Over 900% in the Last Year, Investors Continue to Love AppLovin's Strong Growth. Is It Too Late to Buy the Stock?

As the title suggests, AppLovin (APP) has been on a tear, with its stock price surging over 900% in the last year. This remarkable growth has caught the attention of investors, who continue to pile into the stock. But the question on everyone's mind is: is it too late to buy AppLovin's stock?



To answer this question, let's dive into the factors driving AppLovin's growth and assess the sustainability of its business model.

Pivot to Pure Advertising Business

AppLovin's shift towards a pure advertising business model has been a significant driver of its growth. This strategic move has allowed the company to capitalize on the high-growth trend and richer profit margins in the industry. By focusing on advertising, AppLovin has been able to generate strong revenue growth and expand its market share.

Strong Financial Performance

In 2024, AppLovin's revenue grew by 43.44% compared to the previous year, reaching $4.71 billion. Earnings also surged by 344.31% to $1.58 billion. These impressive financial results indicate that AppLovin's growth drivers are sustainable and robust.



Expansion into E-commerce Advertising

AppLovin's expansion into e-commerce advertising has been another key growth driver. The company's new e-commerce initiatives and diversified advertiser verticals aim to substantially grow and sustain revenue beyond traditional mobile gaming markets. This strategic move has been well-received by analysts, with many upgrading their price targets and ratings.

Investment in AI Technologies and AXON Algorithm Advancements

AppLovin's investment in AI technologies and AXON algorithm advancements is expected to drive significant future revenue from mobile gaming advertisers. These advancements have likely contributed to the company's ability to scale profitably and maintain its competitive edge in the market.



Is It Too Late to Buy AppLovin's Stock?

Given AppLovin's strong growth prospects and dominant market position, the answer is likely no – it's not too late to buy the stock. The company's earnings are expected to grow at a CAGR of 31.31% over the next five years, driven by its expanding advertising platform and e-commerce initiatives. Additionally, analysts have a consensus rating of "Buy" for the stock, with an average price target of $375.95, indicating that there is still upside potential for the company's share price.



However, investors should be aware of the risks and challenges facing AppLovin in the near and long term. These include regulatory risks, competition, dependence on advertising revenue, technological challenges, insider selling, and a volatile stock price. To mitigate these risks, AppLovin must diversify its revenue streams, invest in research and development, and maintain a strong corporate governance structure to reassure investors and maintain a stable stock price.

In conclusion, while AppLovin's stock price has surged over 900% in the last year, it's not too late to buy the stock. The company's strong growth prospects and dominant market position make it an attractive investment opportunity. However, investors should closely monitor the company's financial performance and market conditions to ensure that the valuation remains justified.