8x8's Technology Reduces UK University Clearing Wait Times to Six Seconds

UK students faced over three hours of wait times in university Clearing, except at 8x8-supported universities, which answered calls in six seconds on average. 8x8's AI-powered platform enhanced customer experiences and aided educational institutions in efficient communication. This contrasts with non-8x8 supported universities, where average wait times exceeded 16 minutes.

Title: UK Students Face Long Wait Times During University Clearing; 8x8's AI-Powered Platform Reduces Call Times

UK students experienced significant delays during the university Clearing process, with some waiting over three hours to secure a place. According to new data from 8x8, Inc. (NASDAQ: EGHT), a leading customer experience (CX) platform provider, students calling 8x8-supported universities faced average wait times of just six seconds, with most calls resolved in under eight minutes [1].

Clearing is a critical process for students who did not secure a university place or changed their minds about their course choices. With over 22,000 undergraduate courses still available, phone lines across the UK were quickly overwhelmed, leading to long wait times for students [1].

8x8's AI-powered platform significantly improved the experience for students at supported universities. In contrast, non-8x8 supported universities had average wait times exceeding 16 minutes, highlighting the efficiency gains provided by the 8x8 platform [1].

Maxine Eunson, Head of Public Sector and Universities at 8x8, Inc., noted that "Clearing is high-stakes for students and universities alike. Every second on hold adds stress and the risk of losing a place or funding. It’s great to see our tools helping universities be quicker and better than that as we help them move from chaos to clarity" [1].

The 8x8 Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence, and facilitate team collaboration. This technology not only benefits students but also enhances the overall efficiency and effectiveness of communication within educational institutions [2].

As customer expectations continue to rise, businesses and institutions must adapt to provide seamless and efficient experiences. 8x8's AI-driven innovations across its platform help businesses respond in real time, personalize service at scale, and strengthen compliance without adding complexity [2].

In the competitive higher education landscape, institutions are increasingly turning to specialized marketing agencies to help them reach their enrollment goals. Higher education marketing agencies bring a wealth of experience and expertise, and they can be invaluable assets to any institution [3].

References
[1] https://www.barchart.com/story/news/34266298/uk-university-clearing-chaos-students-on-hold-for-more-than-three-hours-unless-the-university-used-8x8
[2] https://www.marketscreener.com/news/8x8-closes-the-cx-expectation-gap-with-ai-driven-engagement-payments-and-personalization-ce7c51dddb81f723
[3] https://www.amraandelma.com/higher-education-marketing-agencies/