8x8, Inc. shares rise 1.62% premarket after launching 8x8 Social Connect to turn social conversations into sales.

8x8, Inc. rose 1.62% in premarket trading, with the company launching 8x8 Social Connect, a retail-focused solution designed to help brands turn social conversations into sales, resolve complaints faster, and deliver seamless shopping experiences across channels. The solution aims to simplify the process of engaging with customers on social media, where mobile device usage accounts for 75% of e-commerce traffic and 83% of customers expect immediate responses from brands.