8x8 Launches Groundbreaking AI Brand Campaign Featuring Real Customers

8x8 launches "The Power of You," a global brand campaign featuring real customers as the protagonists of their own stories, using cinematic visuals and generative AI production. The campaign flips the script on traditional enterprise marketing by highlighting the grit, ingenuity, and impact of IT leaders, CX professionals, and contact center managers. The campaign's goal is to show what customers can achieve with 8x8, rather than showcasing AI features.

Title: 8x8 Launches "The Power of You" Campaign to Celebrate Real Customer Impact

8x8, Inc. (NASDAQ: EGHT), a leading provider of integrated business communications platforms, has launched a groundbreaking global brand campaign called "The Power of You." This campaign, which employs cinematic visuals and generative AI production, aims to spotlight the achievements of real customers—IT leaders, CX professionals, and contact center managers—using 8x8's technology.

The campaign, which flips the traditional enterprise marketing script, focuses on the grit, ingenuity, and impact of these customers, rather than the technology itself. 8x8's Chief Marketing Officer, Bruno Bertini, stated, "This isn't a marketing campaign in the traditional sense—it's one-to-one storytelling at enterprise scale, but with a soul. We're using AI to make our customers the protagonists of their own stories, not props in ours."

The campaign features two unforgettable customer stories:
- Chris Gensmantel, Chief Information Officer at LSH Auto, who navigates legacy systems, balances on a highwire, excavates an archaeological find, and crushes cars in a monster truck.
- Genelle Chamberlain, IT Manager at PrimeSource, who explores the deep seas, conducts an orchestra, and becomes a human cannonball.

These stories highlight the real-world applications and benefits of 8x8's platform, demonstrating how it empowers customers to overcome complex challenges and achieve remarkable results.

The campaign's rollout across digital, social, live events, and customer programs throughout the year coincides with 8x8 Day, a company-wide celebration of the customers and teams behind every interaction and breakthrough. This marks another step in 8x8's cultural shift towards a more customer-centric approach.

According to Sheila McGee-Smith, founder and principal analyst at McGee-Smith Analytics, "In an industry racing to 'out-AI' each other, 8x8 is taking a distinctly human approach, using cutting-edge AI not to showcase itself, but to spotlight its customers. The Power of You campaign is unlike anything I’ve seen; it blends generative AI and storytelling to elevate real users as heroes."

The campaign reflects 8x8's commitment to customer experience, starting with human experience. By helping customers lead with clarity, control, and confidence, 8x8 aims to empower them to unlock the potential of every interaction.

For more information on The Power of You, visit 8x8.com/thepowerofyou.

References:
[1] https://www.businesswire.com/news/home/20250807844464/en/8x8-Launches-Industry-First-AI-Brand-Campaign-Starring-Real-Customers-The-Power-of-You
[2] https://www.linkedin.com/jobs/view/ai-strategy-innovation-intern-at-deluxe-4279901006
[3] https://www.marketscreener.com/news/8x8-boosts-customer-engagement-with-new-ai-enhancements-across-cx-platform-ce7c5ed9d18cf220