8x8 Enhances Customer Experience in Australia with Expanded Native SMS Support

8x8, a leading provider of customer experience platforms, has expanded its native SMS capabilities in Australia. This feature allows businesses to send and receive one-to-one SMS messages from Australian mobile numbers, improving customer engagements and aligning with local communication guidelines. The feature is available to all Australian customers using the X Series licenses at no additional cost. This integration is expected to enhance customer experience and streamline interactions.

8x8, Inc. (NASDAQ: EGHT), a leading provider of customer experience platforms, has expanded its native SMS capabilities in Australia. This feature allows businesses to send and receive one-to-one SMS messages from Australian mobile numbers, improving customer engagements and aligning with local communication guidelines. The feature is available to all Australian customers using the X Series licenses at no additional cost. This integration is expected to enhance customer experience and streamline interactions.

The expansion of SMS capabilities comes as 96% of Australian adults use their mobile phones for texting, according to the Australian Communications and Media Authority (ACMA) [1]. This widespread usage underscores the importance of SMS as a reliable and widely used communication tool for businesses. With 8x8 Work, Australian businesses can now send and receive one-to-one domestic SMS directly from their desktop or mobile app, using the same number for both calls and SMS, creating a simpler and more seamless way to connect with customers.

The new SMS feature is compliant with ACMA guidelines, the Spam Act 2003, and Australia’s Interception Act. This ensures that businesses can use the feature without worrying about regulatory compliance issues. The self-service setup through the Admin Console makes it easy for businesses to integrate SMS into their existing workflows without the need for additional license purchases.

David Land, senior manager, channel sales at 8x8, commented, “SMS continues to be one of the most trusted and widely used communication tools in Australia, and our customers want it integrated directly into their workflows. By bringing SMS into 8x8 Work alongside calling, we’re giving businesses a simpler, more consistent way to connect — helping their teams respond faster, reduce missed opportunities, and deliver a better customer experience.”

The new SMS feature is available immediately for all Australian customers with applicable mobile numbers, whether headquartered locally or operating branches in Australia. For more information on usage, billing, and admin setup, businesses can refer to the 8x8 Support Portal and 8x8 Work documentation.

References:
[1] https://www.morningstar.com/news/business-wire/20250826087385/8x8-expands-native-sms-support-in-australia-to-advance-customer-experience