85.32% of European Crypto Users Consider Using Digital Assets for Holiday Travel Despite Adoption Challenges

A recent survey by Bitget, a leading cryptocurrency exchange, has uncovered a strong appetite among European crypto users for utilizing digital assets during holiday travel, despite lingering challenges in widespread adoption. The survey, which gathered insights from over 3,000 European crypto users, revealed that 85.32% have either already used crypto to book their trips or are actively considering it. This growing trend points to a shift in consumer behavior, with crypto increasingly seen as a viable option for holiday-related expenses [1].

The primary uses for crypto during travel include daily expenses (58.86%), accommodation (58.59%), and transport (55.15%), aligning with previous Bitget Wallet research identifying travel and daily expenditures as key use cases for digital assets in Europe. The appeal of crypto for travel is driven by several factors. A majority of 51.46% of respondents cited the avoidance of foreign exchange fees as a key motivator, while 48.64% valued the speed of crypto transactions. Privacy and anonymity are also important, particularly in Germany (44%) and Poland (51%). Meanwhile, in Italy, 46% of respondents expressed a curiosity for new technologies [1].

Generational differences are also evident. Gen Z respondents (71.64%) place a high priority on low transaction fees, while Gen X (47.74%) values loyalty programs and the ability to pay in remote areas (46.02%). These insights highlight the diverse motivations behind crypto adoption in the travel sector [1].

Despite the enthusiasm, significant barriers remain. The most commonly cited issue is the lack of acceptance by travel providers, reported by 58.30% of respondents. While some major travel companies facilitate crypto payments through third-party processors, direct crypto acceptance is still limited, especially for on-site daily expenses. Additionally, 42% of respondents expressed concerns about crypto price volatility, with regional differences noted—French users show a slightly higher concern regarding regulatory uncertainty (35%), and Eastern Europeans show more concern about security (38%) [1].

Stablecoins (67%) are the preferred cryptocurrency for travel-related expenses due to their stable value, followed by Bitcoin (45%), which is being enhanced through technologies like the Lightning Network to improve transaction speed and cost-effectiveness [1].

Looking ahead, the outlook is optimistic. A striking 91% of respondents believe that using cryptocurrencies for booking holidays will become easier in the next few years [1].

Gracy Chen, CEO of Bitget, noted that crypto users are not only holding digital assets but are actively seeking practical applications, particularly for universal experiences like travel. She emphasized that the growing demand, combined with advancements in infrastructure and payment solutions, is paving the way for cryptocurrencies to become a key part of everyday life [1].

As more companies explore crypto payments and supporting technologies continue to evolve, the vision of a fully integrated crypto-powered travel experience appears increasingly achievable. The survey underscores a dynamic shift in how consumers are beginning to see digital assets—not just as investment tools but as practical solutions for everyday activities like travel [1].

Source: [1] Bitget Survey Reveals Overwhelming European Interest in Crypto for Holidays, Despite... (https://coinmarketcap.com/community/articles/689b8f05f5c8bb5c385fcb73/)