7-Eleven and Hot Wheels Unleash Nostalgic Thrill with Exclusive Collection

7-Eleven has collaborated with Mattel to launch a new Hot Wheels collection. The exclusive collection features a Hot Wheels die-cast car, custom fingerboards, and limited-edition merchandise. The die-cast car, a Silver Series Toyota Supra, is the first-ever branded Hot Wheels car and is available in-store and online at 7Collection. The collection is designed to appeal to car enthusiasts and skateboard lovers, and fans can also shop exclusive Cars of 7-Eleven gear. The collaboration aims to bring nostalgia and fun for all ages.

In a strategic move to tap into nostalgia and engage younger demographics, 7-Eleven, Inc. has partnered with Mattel, Inc. to launch a new exclusive Hot Wheels collection. This collaboration, announced on July 31, 2025, brings together two iconic brands to create a line of collectibles that cater to both car enthusiasts and skateboard lovers.

The collection features a 1:64 scale die-cast car, the Silver Series Toyota Supra, which is the first-ever branded Hot Wheels car. This limited edition drop is adorned with 7-Eleven branding from front to back, making it a standout piece for collectors. The die-cast car is available both in-store and online at 7Collection™, the retailer's official merchandise shop [1].

In addition to the die-cast car, the collection includes custom fingerboards designed to ride the line between skate nostalgia and convenience store fandom. These boards are available in two vibrant designs and come with a pair of removable skate shoes for added grip. The fingerboards are also available in-store and online [1].

To celebrate the launch, 7-Eleven is rolling out a limited-edition merchandise collection that puts the exclusive Silver Series Toyota Supra front and center. This collection features retro-inspired graphics, streetwear silhouettes, and nods to convenience store legends, all crafted to match the energy of the die-cast drop. Fans can also shop exclusive Cars of 7-Eleven™ Collection gear, including limited-edition t-shirts, sweatshirts, and pins [1].

Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, Inc., expressed excitement about the collaboration, stating, "Whether you grew up racing Hot Wheels cars or grabbing a Slurpee drink after school, this collaboration kicks things into high gear by bringing together two culture-shaping brands to create something nostalgic, unexpected, and undeniably fun for all ages" [1].

The Hot Wheels Silver Series Toyota Supra 7-Eleven Exclusive die-cast car, available in 1:64 scale, features distinct 7-Eleven graphics and more enhanced decoration than Hot Wheels Basics vehicles. The specialized design on the packaging includes the 7-Eleven logo and the Hot Wheels Silver Series icon, adding to its collectability [2].

This collaboration is a strategic move for 7-Eleven to engage with younger customers and create a buzz around the brand. The collection is designed to appeal to both collectors and kids, making it an attractive addition to any Hot Wheels collection. The die-cast car and merchandise are available for purchase at participating 7-Eleven®, Speedway®, and Stripes® locations nationwide and online at 7Collection™ [1].

References:
[1] https://www.prnewswire.com/news-releases/7-eleven-inc-is-revving-up-nostalgia-with-new-exclusive-hot-wheels-collection-302518808.html
[2] https://7collection.com/products/7-eleven%C2%AE-x-hot-wheels-toyota-supra-die-cast-car?srsltid=AfmBOorVEFdwaL1ZCXJaPwcu-WFGeGsd3EhRIg_bjHAD8ydu8cHJhFZZ