4chan's /Biz/ Drives 1,800% Gain for Mog Coin in 2024
2min read 4chan, the controversial imageboard, was hacked on April 14, leading to a massive leak of user and moderator data. Many believed the site would never recover, but less than two weeks later, it was back online, defiant as ever. The imageboard has had a significant impact on the world, birthing countless memes and conspiracy theories, and serving as a platform for various political movements. In the crypto space, 4chan has been a historically influential gathering place to share altcoin alpha, coordinate campaigns to pump tokens, and share price prophecies.
The primary hub of crypto activity on 4chan is its /Biz/ imageboard, where traders, gamblers, investors, and commentators gather to share information, shill tokens, and discuss the state of the crypto industry. The imageboard has gained a reputation for being a place where intrepid investors can discover moonshot tokens before the broader community. It has also been the ground zero for countless shilling campaigns that have helped pump prices for various tokens.
/Biz/ has also become known for the various prophecies, lore, and legends that emerge from its anonymous users. In January 2019, a user correctly predicted that Bitcoin would hit $5,300 by April and $9,200 by July. Another user claimed in May 2021 to have insider information that Bitcoin would sell off due to major news out of China, which turned out to be accurate. In June 2017, a rumor that Ethereum co-founder Vitalik Buterin had died in a car crash started on /Biz/, leading to a temporary crash in Ether’s market cap.
One of the most successful shilling campaigns to come out of 4chan is that of Chainlink (LINK), which saw a massive rally that started in 2020 and continued into 2021. Many of the oracle project’s most diehard community members, known as the LINK Marines, first discovered Chainlink on /Biz/. The excitement among the early Chainlink community was galvanized by a mysterious figure known as “AssBlaster,” who claimed to have insider knowledge about the project and would share alpha on /Biz/. The LINK Marines relentlessly promoted Chainlink on 4chan and social media platforms, and by 2020, LINK had experienced its first major rally. Following the rally, Mechanism Capital co-founder Andrew Kang declared that “4chan has become the largest market driver” in crypto. LINK went on in 2021 to hit an all-time high of $49.54, becoming one of the year’s most talked-about crypto success stories.
One of the most well-recognized memes associated with 4chan is Pepe the Frog, which was created by artist Matt Furie back in 2005 for a comic titled Boy’s Club. Over the next several years, Pepe was popularized by 4chan and eventually became a mainstream meme. In the cryptosphere, Pepe became closely associated with Chainlink. In 2023, the memecoin Pepe (PEPE), named after the frog, was launched and quickly became popular among traders. The token truly took off in 2024 amid the memecoin mania, going from a $591-million market cap at the start of the year to $11 billion by December, flipping Uniswap’s UNI token. But Pepe is not the only 4chan meme to be tokenized and explode in price. mog coin (MOG), a memecoin based on the phrase “mogging,” gained 1,800% in early 2024. 4chan-themed memecoins command a $37-billion market cap as of May 8.
The popular phrase “we’re all gonna make it,” or WAGMI, was also popularized on 4chan. It was borrowed from Australian bodybuilder Aziz “Zyzz” Shavershian, who would frequently post on the Bodybuilding.com forum as well as 4chan’s fitness board and who passed away in 2011. It later made its way into crypto around 2017, seemingly as users who had been active in online fitness communities got into digital assets.
Despite the growing attention platforms like Telegram and X command among the crypto community, 4chan remains a cultural powerhouse, and these are just a handful of the ways it has influenced crypto culture and markets. With 4chan back online and seemingly fully committed to continuing its operations, its influence on the crypto space is likely to continue, at least as long as 4chan can avoid being taken down for good.
