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21Shares, a prominent digital asset manager, has officially filed with the U.S. Securities and Exchange Commission (SEC) to launch a spot Dogecoin exchange-traded fund (ETF). This move marks a significant step in bringing the popular meme coin to mainstream financial markets. The company submitted an S-1 registration form, which is a crucial step in the process of launching an ETF. The proposed ETF aims to provide investors with exposure to the price of Dogecoin, one of the most widely recognized and accessible cryptocurrencies.
The launch of the 21Shares Dogecoin ETF is pending the effectiveness of the Form S-1, as well as the approval of a Form 19b-4 filing by the SEC. This filing is a major institutional push for Dogecoin, which was originally launched in 2013 as a light-hearted alternative to Bitcoin. Over the years, Dogecoin has gained traction for its fast transaction speeds, low fees, and increasing merchant adoption. Leading brands such as
and Theatres now accept Dogecoin as a payment method, further reinforcing its role in mainstream finance.Beyond its technical advantages, Dogecoin has built a highly engaged and socially impactful community. The community rallies around the principle of “Do Only Good Everyday,” driving initiatives ranging from charitable fundraising to financial accessibility efforts. This community-driven approach has demonstrated the power of decentralized communities in shaping the future of digital finance.
21Shares has also formed an exclusive partnership with the House of Doge, the official corporate arm of the Dogecoin Foundation. This collaboration aims to create the only Dogecoin ETP endorsed by the Dogecoin Foundation, which will be listed on SIX Swiss Exchange. The 21Shares Dogecoin ETP is 100% physically backed, offering a transparent and seamless way for investors to gain exposure to Dogecoin through traditional financial channels.
The partnership with the House of Doge marks a major milestone in bringing institutional-grade exposure to Dogecoin. Duncan Moir, President at 21Shares, stated that this partnership provides investors with the most direct and accessible way to gain exposure to the Dogecoin ecosystem. He emphasized that Dogecoin has become more than a cryptocurrency; it represents a cultural and financial movement that continues to drive mainstream adoption.
Jens Wiechers, Advisory Board Member at House of Doge and Co-Executive Director of the Dogecoin Foundation, highlighted the significance of this partnership. He noted that Dogecoin was created to be a fun, accessible form of peer-to-peer money and has demonstrated real-world utility in payments, tipping, and charitable giving. For Dogecoin to reach its full potential as a global currency, institutional support and corporate partnerships are essential. This initiative with 21Shares provides a regulated path for institutions to participate in and amplify the ‘Dogecoin is Money’ vision.
Sarosh Mistry, President and CEO of Sodexo North America and Director-Elect of House of Doge, also commented on the partnership. He stated that it demonstrates the evolving maturity and legitimacy of Dogecoin in the financial world. Institutional products will empower new types of investors to participate in the Dogecoin ecosystem, reinforcing its role as a leader in the future of digital assets.
With over $7.3 billion in assets under management and listings on 11 major exchanges, including SIX Swiss Exchange, Nasdaq, and Euronext, 21Shares continues to drive the integration of digital assets into mainstream finance. The company is committed to making cryptocurrency more accessible to investors and bridging
between traditional finance and decentralized finance.
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