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1MinutePay, the prominent gift card exchange platform, has announced a strategic rebranding and a significant expansion into Kenya, Cameroon, and South Africa. This marks a pivotal step in the company’s mission to offer seamless, secure, and fast gift card exchange services across the African continent [1]. The rebranding reflects the company’s evolution from a regional provider to a continental leader, emphasizing its commitment to excellence and growth [1].
The expansion into these three countries was strategically planned to address the rising demand for reliable gift card exchange services. In Kenya, 1MinutePay is leveraging the country’s advanced mobile payment ecosystem and tech-savvy population [1]. For Cameroon, the company is offering bilingual support in English and French to serve the Central African region [1]. In South Africa, the firm is capitalizing on the country’s well-developed financial services market [1].
To enhance the user experience, 1MinutePay has introduced several new features as part of the rebranding. These include multi-currency support, localized customer interfaces, expanded payment options, and educational resources for new users [1]. The company has also maintained its industry-leading performance standards, including lightning-fast transactions, competitive exchange rates, robust security infrastructure, and 24/7 multilingual customer support [1].
Founded with the vision of revolutionizing gift card exchanges in Africa, 1MinutePay has built a strong reputation for speed, security, and customer satisfaction [1]. Based in Lagos, Nigeria, the company now serves users across multiple African countries and continues to establish itself as a premier platform in the gift card exchange space [1].
Source: [1] 1MinutePay announces strategic rebranding and major service expansion to Kenya, Cameroon and South Africa (https://technext24.com/2025/08/08/1minutepay-announce-strategic-rebranding/)

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