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Crypto influencer and market commentator John Squire highlighted the growing institutional interest in XRP through a data-rich graphic. His post revealed that 11 asset managers have filed for XRP-based exchange-traded funds (ETFs) with the U.S. Securities and Exchange Commission (SEC). These firms collectively manage over $240 billion in assets, indicating a significant shift in how traditional finance engages with the XRP ecosystem.
The image attached to Squire’s post lists the 11 asset management firms that have submitted applications to the SEC. Notable among them are heavyweights such as
, Franklin Templeton, Grayscale, and ProShares. The largest proposed XRP ETF by assets under management (AUM) belongs to WisdomTree, reporting an AUM of $113 billion. Following closely is ProShares, with four XRP ETF products collectively representing $70 billion in AUM. Grayscale, already known for its presence in the digital asset investment space, has put forward its Grayscale XRP ETF proposal, with $40 billion in AUM.Other firms included in the list are Bitwise, 21Shares, Canary Capital, CoinShares, Volatility Shares, Hashdex, and Teucrium. The AUM for these applications ranges from $200 million to $7 billion, with 21Shares and Bitwise representing significant institutional weight. Teucrium’s filing is notably structured as a 2x leveraged daily ETF, indicating a growing diversity in XRP-related financial products designed for different types of investors.
Squire described the moment as the beginning of an “XRP takeover,” referencing the entry of major
into a market segment that was once largely ignored. His message suggests that skepticism toward XRP in prior years has given way to a more pragmatic embrace of its utility and market potential. The accompanying phrase in his tweet—“They ignored it. They laughed. They fought. Now they’re lining up with ETF filings like it’s gold rush 2.0.” reflects a broader narrative within the XRP community, which has long contended that mainstream acceptance was only a matter of time.Reactions from the community were swift and aligned with the message of institutional momentum. A user named
XRPL commented, “Wow 11 big money managers!! All these important people wanting in can’t be wrong!!” Another user, Melanie, offered a more measured take, stating, “XRP institutional demand is heating up, and many asset management giants are planning ETF applications. If approved, it may accelerate the mainstream process. Regulatory progress remains a key variable.”While regulatory approval of these ETF filings remains pending, the volume and caliber of applicants now circling XRP has lent new weight to its position in the digital asset hierarchy. As institutional finance continues to explore digital assets beyond Bitcoin and Ethereum, the emergence of XRP-focused ETFs could represent a pivotal development for broader market adoption.

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