1-800-Flowers.com Inc Q2 2026 Earnings Call Highlights: Strategic Shifts Amid Revenue Decline

1-800-Flowers.com reported Q2 2026 earnings with revenue below expectations due to direct traffic decline and search engine changes. The company achieved $15mln in annualized run rate cost savings and is focusing on marketing contribution margin and efficiency. However, the consumer floral and gift segment declined 22.7%, driven by inefficient marketing spend, and gross margin decreased due to high commodity costs and tariffs.