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Total revenue declined 11.1% to $215.20 million in Q1 2026, with Consumer Floral & Gifts leading the revenue stream at $115.43 million, followed by Gourmet Foods & Gift Baskets contributing $76.78 million. BloomNet accounted for $23.13 million, while the Corporate segment and intercompany eliminations added $68,000 and -$207,000, respectively. The decline reflects strategic shifts toward profitability and wholesale order timing adjustments.
The net loss widened to $52.96 million ($0.83 per share) in Q1 2026, a 54.9% increase from $34.19 million ($0.53 per share) in Q1 2025. The company has now recorded losses for over 20 consecutive years in the same quarter, underscoring prolonged unprofitability.
Following the earnings report, the stock surged 11.38% on the day but fell sharply in subsequent trading, dropping 23.95% for the week and 21.30% month-to-date. The mixed performance highlights investor skepticism despite management’s stabilization efforts.
Adolfo Villagomez emphasized a strategic pivot to profitability, including marketing efficiency improvements, cost reductions, and expansion into third-party marketplaces like Amazon and Walmart. While early traction in initiatives like traffic consolidation and AI-driven strategies was noted, the CEO acknowledged the need for continued cost discipline and operational alignment.
The company anticipates $50 million in cost savings over two years, with half realized in fiscal 2026, and expects adjusted EBITDA to remain slightly positive post-timing adjustments. Wholesale sales are projected to grow during the holiday season, though Q1 revenue was impacted by $3–4 million in order timing shifts.
Recent updates include the CEO’s emphasis on streamlining operations through $17 million in fiscal 2025 savings and $50 million over two years. The company also announced plans to test physical retail pop-ups and expand into new sales channels, such as Amazon and Walmart. Additionally, 1-800-FLOWERS.COM reaffirmed its commitment to improving marketing efficiency and customer-centric strategies to drive long-term growth.
<img src="https://cdn.ainvest.com/aigc/hxcmp/images/compress-aime_generated_1761907315675.jpg.png" style="max-width:100%;">
The company’s ESG rating from MSCI remains at “A,” reflecting its efforts to enhance sustainability practices. Investors are closely monitoring the impact of its cost-cutting initiatives and strategic pivots on future performance.
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