Google Enhances Data Manager Platform for AI-Powered Ad Targeting

Google has updated its Data Manager platform with new data integration tools to help advertisers target promotions and drive improved response through AI-powered recommendations. The changes include a new integration with Google Analytics and Display & Video 360, enhanced conversions in Google Analytics and Display & Video 360, and expanded connectivity options in the Data Manager API. These updates are expected to drive significant performance improvements, with advertisers seeing a 26% average increase in incremental return on ad spend.