NDTV App Focuses on Relationships Over Situationships with Audiences

The middle of news media, between breaking news and deep journalism, is disappearing due to the economics of infinite web space. AI has made the situation honest by revealing the value of verified reporting and analysis. Publishers are focusing on platforms, where the audience is, but this relationship is like a situationship, with no commitment. NDTV is building a chosen, bylined, and maintained relationship with its audience through its app. According to the Reuters Institute, social and video platforms have overtaken publishers' own websites as the main way people access news, with 54% of people accessing news through these platforms. NDTV was ranked as the top-performing and widely trusted news brand in India, marking its sixth consecutive year leading the network's weekly reach across television, digital, and print categories.