Malayalam Films Surge at Box Office with Positive September Outlook

The Malayalam film industry is experiencing a positive box-office run, thanks to the success of rom-com and content-driven movies. A.D. Girish's Bethlehem Kudumba Unit has crossed the 300-crore mark worldwide, while Pradhama Drishtya Kuttakkar and Aasha have received a positive response from audiences. Exhibitors are optimistic about ending the September quarter on a positive note, following the disappointing performance of I'm Game. Strong content and enthusiastic audience response are key factors contributing to the industry's success.