SFLR
Innovator Equity Managed Floor ETF·NYSE
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Key Stats
Assets Under Management
1.43BUSD
Fund Flows (1Y)
589.54MUSD
Dividend Yield
0.33%
Discount/Premium to NAV
0.08%
Shares Outstanding
38.50M
Expense Ratio
0.89%
About Innovator Equity Managed Floor ETF
Issuer
Innovator
Brand
Innovator
Inception Date
Nov 9, 2022
Structure
Open-Ended Fund
Index Tracked
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Management Style
Active
Dividend Treatment
Distributes
Distribution Tax Treatment
Ordinary income
Income Tax Type
Capital Gains
Max ST Capital Gains Rate
39.60%
Max LT Capital Gains Rate
20.00%
Primary Advisor
Innovator Capital Management LLC
Distributor
Foreside Fund Services LLC
SFLR seeks to capture the upside of the US large-cap equity market while actively managing option strategies in an attempt to limit losses to 10% each year. The fund invests in an equity portfolio comprised of US large-caps and FLEX options to hedge the downside risk at 10% on an annual basis. The hedge piece rolls quarterly such that there are 4 floors, with one expiring every 3 months. The fund's laddered approach is meant to help offset the timing risks inherent in a single reset and roll date. The sub-adviser also sells short-dated (2-week) call options in tranches, with expirations staggered every 3 to 4 days, in attempt to generate incremental income. SFLR is not a defined outcome fund with an exact level of downside protection or a specified cap on the upside. The fund will experience losses on a one-to-one basis and the 10% floor is only fully in-effect at the expiration of each put options contract.
Classification
Asset Class
Equity
Category
Size and Style
Focus
Large Cap
Niche
Broad-based
Strategy
Active
Geography
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Weighting Scheme
Proprietary
Selection Criteria
Proprietary
Returns
1-Month | 3-Month | YTD | 1-Year | 3-Year | 5-Year | |
|---|---|---|---|---|---|---|
Price Performance | 0.00% | +1.12% | 0.00% | +10.40% | +53.42% | +62.93% |
NAV Total Return | -2.29% | +0.40% | -1.46% | +8.63% | +53.06% | +0.47% |
Ratings
No data is currently available
Ainvest’s AI-powered ETF Scoring Algorithm, built to help retail investors make smarter, data-driven decisions. Leveraging deep learning, reinforcement learning, and large language models, the algorithm scores ETFs across five key dimensions: Fund Flow, Momentum, Safety, Fundamentals, and Performance. Each factor is weighted by its correlation to future returns, resulting in a single, actionable score. Backtested over five years with consistently strong predictive accuracy. Ainvest brings institutional-grade artificial intelligence to everyday investors—transforming complexity into clarity with every score.
Holdings Analysis
Sector
Technology
32.29%
Financial Services
13.16%
Communication Services
11.39%
Consumer Cyclical
10.68%
Healthcare
9.84%
Industrials
7.49%
Consumer Defensive
4.98%
Energy
3.72%
Utilities
2.55%
Technology
32.29%
Financial Services
13.16%
Communication Services
11.39%
Consumer Cyclical
10.68%
Healthcare
9.84%
Industrials
7.49%
Consumer Defensive
4.98%
Energy
3.72%
Utilities
2.55%
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Asset
Region

99.59%
3%
0.18%
0.12%
0.11%
Category
Ratio
North America
99.59%
Europe
3.00%
Latin America
0.18%
Asia
0.12%
Africa/Middle East
0.11%
Investment Style
No data is currently available
Top 10 Holdings
Symbol
Ratio
NVDA
Nvidia
7.24%
AAPL
Apple
6.78%
MSFT
Microsoft
5.26%
AMZN
Amazon.com
3.97%
GOOGL
Alphabet A
3.24%
US BANK MMDA - USBGFS 9 09/01/2037
2.83%
GOOG
Alphabet C
2.78%
META
Meta
2.68%
AVGO
Broadcom
2.62%
TSLA
Tesla
1.98%
Top 10 Weight 39.38%
198 Total Holdings
Is SPY better than SFLR?
Dividends
Dividend Payout History
Declaration Date | Record Date | Payment Date | Amount |
|---|---|---|---|
| 2025-12-31 | 2025-12-31 | 2026-01-02 | 0.022 |
| 2025-09-30 | 2025-09-30 | 2025-10-02 | 0.032 |
| 2025-06-30 | 2025-06-30 | 2025-07-01 | 0.039 |
| 2025-03-31 | 2025-03-31 | 2025-04-01 | 0.027 |
| 2024-12-31 | 2024-12-31 | 2025-01-02 | 0.037 |
| 2024-09-30 | 2024-09-30 | 2024-10-04 | 0.037 |
| 2024-06-28 | 2024-06-28 | 2024-07-01 | 0.034 |
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How Much Does SFLR Pay in Dividends?
Premium/Discount Chart
Assets Under Management
Should I buy SFLR?
Fund Flows
