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SFLR

Innovator Equity Managed Floor ETF·NYSE
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Key Stats

Assets Under Management
1.33BUSD
Fund Flows (1Y)
580.74MUSD
Dividend Yield
0.43%
Discount/Premium to NAV
0.10%
Shares Outstanding
35.90M
Expense Ratio
0.89%

About Innovator Equity Managed Floor ETF

Issuer
Innovator
Brand
Innovator
Inception Date
Nov 9, 2022
Structure
Open-Ended Fund
Index Tracked
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Management Style
Active
Dividend Treatment
Distributes
Distribution Tax Treatment
Ordinary income
Income Tax Type
Capital Gains
Max ST Capital Gains Rate
39.60%
Max LT Capital Gains Rate
20.00%
Primary Advisor
Innovator Capital Management LLC
Distributor
Foreside Fund Services LLC
SFLR seeks to capture the upside of the US large-cap equity market while actively managing option strategies in an attempt to limit losses to 10% each year. The fund invests in an equity portfolio comprised of US large-caps and FLEX options to hedge the downside risk at 10% on an annual basis. The hedge piece rolls quarterly such that there are 4 floors, with one expiring every 3 months. The fund's laddered approach is meant to help offset the timing risks inherent in a single reset and roll date. The sub-adviser also sells short-dated (2-week) call options in tranches, with expirations staggered every 3 to 4 days, in attempt to generate incremental income. SFLR is not a defined outcome fund with an exact level of downside protection or a specified cap on the upside. The fund will experience losses on a one-to-one basis and the 10% floor is only fully in-effect at the expiration of each put options contract.

Classification

Asset Class
Equity
Category
Size and Style
Focus
Large Cap
Niche
Broad-based
Strategy
Active
Geography
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Weighting Scheme
Proprietary
Selection Criteria
Proprietary

Analysis

Sector

Technology

34.81%

Financial Services

13.28%

Communication Services

11.17%

Consumer Cyclical

10.77%

Healthcare

9.76%

Industrials

6.92%

Consumer Defensive

4.35%

Energy

3.05%

Utilities

2.40%

Show more

Asset

Holdings

Symbol

Ratio

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NVDA

Nvidia
7.55%
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AAPL

Apple
6.87%
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MSFT

Microsoft
6.21%
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AMZN

Amazon.com
3.85%
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US BANK MMDA - USBGFS 9 09/01/2037

3.06%
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GOOGL

Alphabet A
2.99%

Symbol

Ratio

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AVGO

Broadcom
2.85%
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GOOG

Alphabet C
2.56%
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META

Meta
2.55%
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TSLA

Tesla
2.16%

Top 10 Weight 40.65%

10 Total Holdings

See all holdings

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