ONLN
·NYSE
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Key Stats
Assets Under Management
81.22MUSD
Fund Flows (1Y)
-32.35MUSD
Dividend Yield
0.22%
Discount/Premium to NAV
0.00%
Shares Outstanding
1.40M
Expense Ratio
0.58%
About ProShares Online Retail ETF
Issuer
ProShare Advisors
Brand
ProShares
Inception Date
Jul 13, 2018
Structure
Open-Ended Fund
Index Tracked
ProShares Online Retail Index
Management Style
Passive
Dividend Treatment
Distributes
Distribution Tax Treatment
Qualified dividends
Income Tax Type
Capital Gains
Max ST Capital Gains Rate
39.60%
Max LT Capital Gains Rate
20.00%
Primary Advisor
ProShare Advisors LLC
Distributor
SEI Investments Distribution Co.
ONLN is part of a suite of ProShares products that focus on retail disruption, alongside EMTY and CLIX. The fund tracks an index of global companies that mainly sell online or through other non-store sales channels, such as mobile or app purchase and excludes online travel companies. ONLN competes with Amplify's similar fund, IBUY. The biggest difference between the two is in the weighting of components unlike the equal-weighted IBUY, components of ONLN are held on a modified market-cap basis. That gives a big boost to the largest stocks in the segment, like Amazon and Alibaba. The modified market cap adjusts to the following: individual company weight may not exceed 24% of the index and the sum of all companies weighing more than 4.5% may not exceed 50% of the index's value. A cap of 25% is placed on non-US holdings. The index is reconstituted annually in June and rebalanced monthly.
Classification
Asset Class
Equity
Category
Sector
Focus
Consumer Discretionary
Niche
Broadline Retail
Strategy
Vanilla
Geography
Developed Markets
Weighting Scheme
Tiered
Selection Criteria
Market cap
Returns
1-Month | 3-Month | YTD | 1-Year | 3-Year | 5-Year | |
|---|---|---|---|---|---|---|
Price Performance | +4.29% | -3.98% | +31.84% | +24.87% | +99.76% | -25.10% |
NAV Total Return | +0.65% | +1.58% | +34.85% | +27.09% | +96.35% | -16.74% |
Ratings
No data is currently available
Ainvest’s AI-powered ETF Scoring Algorithm, built to help retail investors make smarter, data-driven decisions. Leveraging deep learning, reinforcement learning, and large language models, the algorithm scores ETFs across five key dimensions: Fund Flow, Momentum, Safety, Fundamentals, and Performance. Each factor is weighted by its correlation to future returns, resulting in a single, actionable score. Backtested over five years with consistently strong predictive accuracy. Ainvest brings institutional-grade artificial intelligence to everyday investors—transforming complexity into clarity with every score.
Holdings Analysis
Sector
Consumer Cyclical
93.81%
Technology
4.55%
Consumer Defensive
1.64%
Consumer Cyclical
93.81%
Technology
4.55%
Consumer Defensive
1.64%
Asset
Region
79.22%
18.53%
2.25%
Category
Ratio
North America
79.22%
Asia
18.53%
Latin America
2.25%
Investment Style
Mega
Large
Medium
Multi
Small
Value
Blend
Growth
Multi-Cap Growth
Comprises companies of multiple sizes that have high growth potential. These ETFs focus on firms across different market caps with promising growth prospects.
Top 10 Holdings
Symbol
Ratio
AMAZON.COM INC
23.00%
ALIBABA GROUP HOLDING-SP ADR
11.50%
EBAY INC
8.06%
CARVANA CO
6.11%
FIGS INC-CLASS A
5.02%
REVOLVE GROUP INC
4.95%
GIGACLOUD TECHNOLOGY INC - A
4.54%
BED BATH & BEYOND INC
4.53%
BUCKLE INC/THE
4.35%
CHEWY INC - CLASS A
4.24%
Top 10 Weight 76.3%
19 Total Holdings
Dividends
Dividend Payout History
Declaration Date | Record Date | Payment Date | Amount |
|---|---|---|---|
| 2025-06-25 | 2025-06-25 | 2025-07-01 | 0.072 |
| 2025-03-26 | 2025-03-26 | 2025-04-01 | 0.056 |
| 2024-06-26 | 2024-06-26 | 2024-07-03 | 0.045 |
| 2024-03-20 | 2024-03-21 | 2024-03-27 | 0.045 |
| 2020-12-23 | 2020-12-24 | 2020-12-31 | 0.570 |
| 2020-09-23 | 2020-09-24 | 2020-09-30 | 0.371 |
Premium/Discount Chart
Premium/Discount to NAV
Price
1M
Assets Under Management
Assets Under Management
1M
Fund Flows
Inflows
Outflows
1M
