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SFLR

Innovator Equity Managed Floor ETF·ARCA
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Key Stats
Assets Under Management
1.40BUSD
Fund Flows (1Y)
589.54MUSD
Dividend Yield
0.33%
Discount/Premium to NAV
0.08%
Shares Outstanding
38.50M
Expense Ratio
0.89%
About Innovator Equity Managed Floor ETF
Issuer
Innovator
Brand
Innovator
Inception Date
Nov 9, 2022
Structure
Open-Ended Fund
Index Tracked
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Management Style
Active
Dividend Treatment
Distributes
Distribution Tax Treatment
Ordinary income
Income Tax Type
Capital Gains
Max ST Capital Gains Rate
39.60%
Max LT Capital Gains Rate
20.00%
Primary Advisor
Innovator Capital Management LLC
Distributor
Foreside Fund Services LLC
SFLR seeks to capture the upside of the US large-cap equity market while actively managing option strategies in an attempt to limit losses to 10% each year. The fund invests in an equity portfolio comprised of US large-caps and FLEX options to hedge the downside risk at 10% on an annual basis. The hedge piece rolls quarterly such that there are 4 floors, with one expiring every 3 months. The fund's laddered approach is meant to help offset the timing risks inherent in a single reset and roll date. The sub-adviser also sells short-dated (2-week) call options in tranches, with expirations staggered every 3 to 4 days, in attempt to generate incremental income. SFLR is not a defined outcome fund with an exact level of downside protection or a specified cap on the upside. The fund will experience losses on a one-to-one basis and the 10% floor is only fully in-effect at the expiration of each put options contract.
Classification
Asset Class
Equity
Category
Size and Style
Focus
Large Cap
Niche
Broad-based
Strategy
Active
Geography
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Weighting Scheme
Proprietary
Selection Criteria
Proprietary
Returns
1-Month
3-Month
YTD
1-Year
3-Year
5-Year
Price Performance
0.00%+1.12%0.00%+10.40%+53.42%+62.93%
NAV Total Return
-2.29%+0.40%-1.46%+8.63%+53.06%+0.47%
Ratings

No data is currently available

Ainvest’s AI-powered ETF Scoring Algorithm, built to help retail investors make smarter, data-driven decisions. Leveraging deep learning, reinforcement learning, and large language models, the algorithm scores ETFs across five key dimensions: Fund Flow, Momentum, Safety, Fundamentals, and Performance. Each factor is weighted by its correlation to future returns, resulting in a single, actionable score. Backtested over five years with consistently strong predictive accuracy. Ainvest brings institutional-grade artificial intelligence to everyday investors—transforming complexity into clarity with every score.
Holdings Analysis

Sector

Technology

32.29%

Financial Services

13.16%

Communication Services

11.39%

Consumer Cyclical

10.68%

Healthcare

9.84%

Industrials

7.49%

Consumer Defensive

4.98%

Energy

3.72%

Utilities

2.55%

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Asset

Region

99.59%
3%
0.18%
0.12%
0.11%

Category

Ratio

North America

99.59%

Europe

3.00%

Latin America

0.18%

Asia

0.12%

Africa/Middle East

0.11%

Investment Style

No data is currently available

Top 10 Holdings

Symbol

Ratio

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NVDA

Nvidia
7.24%
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AAPL

Apple
6.78%
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MSFT

Microsoft
5.26%
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AMZN

Amazon.com
3.97%
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GOOGL

Alphabet A
3.24%
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US BANK MMDA - USBGFS 9 09/01/2037

2.83%
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GOOG

Alphabet C
2.78%
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META

Meta
2.68%
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AVGO

Broadcom
2.62%
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TSLA

Tesla
1.98%

Top 10 Weight 39.38%

198 Total Holdings

Is SPY better than SFLR?
Dividends

Dividend Payout History

Declaration Date
Record Date
Payment Date
Amount
2025-12-312025-12-312026-01-020.022
2025-09-302025-09-302025-10-020.032
2025-06-302025-06-302025-07-010.039
2025-03-312025-03-312025-04-010.027
2024-12-312024-12-312025-01-020.037
2024-09-302024-09-302024-10-040.037
2024-06-282024-06-282024-07-010.034

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How Much Does SFLR Pay in Dividends?
Premium/Discount Chart
Assets Under Management
Should I buy SFLR?
Fund Flows