ZoomInfo: A Data Powerhouse in Snowflake's Modern Marketing Data Stack

ZoomInfo (NASDAQ: ZI) has been recognized as a leader in the Enrichment and Hygiene category in Snowflake's 2025 Modern Marketing Data Stack report. This recognition underscores ZoomInfo's commitment to providing accurate, real-time data, insights, and technology to businesses worldwide. With over 35,000 customers, ZoomInfo is a trusted go-to-market platform for finding, acquiring, and growing customers.

ZoomInfo's Data-as-a-Service (DaaS) product plays a pivotal role in creating a reliable, unified data foundation for marketers. By leveraging ZoomInfo's industry-leading company and business contact data, joint customers can fill gaps in their existing first-party data, creating a robust and accurate go-to-market data foundation within Snowflake's AI Data Cloud. This enrichment and hygiene process enables marketers to deploy AI solutions at scale, reaching potential customers earlier in their buying cycle.

ZoomInfo's business contact data helps joint customers enhance their first-party data within Snowflake's AI Data Cloud by filling gaps in their existing data and creating a reliable, accurate go-to-market data foundation. By leveraging ZoomInfo's industry-leading company and business contact data, customers can clean, maintain, and fill gaps in their first-party data, enabling effective data-driven marketing. This enrichment and hygiene process creates a unified data foundation that allows marketers to deploy AI solutions at scale, reaching potential customers earlier in their buying cycle.

ZoomInfo's commitment to data security and privacy is a key factor contributing to its recognition as a leader in the Enrichment and Hygiene category. The company received the highest possible score in the Data Security and Privacy criterion in Forrester's 2024 Marketing And Sales Data Providers for B2B Wave. ZoomInfo's robust data management and hygiene functionality, along with its exceptional complementary data offerings and broad integration capabilities, have helped it emerge as a market leader in compliance and security programs. This focus on data protection and privacy instills trust in customers and sets ZoomInfo apart from competitors.

ZoomInfo's DaaS product significantly enhances the quality and reliability of first-party data within Snowflake's AI Data Cloud. By leveraging ZoomInfo's industry-leading company and business contact data, joint customers can fill gaps in their existing first-party data, creating a reliable, accurate go-to-market data foundation. This enrichment process helps marketers deploy AI solutions at scale, enabling them to reach potential customers earlier in their buying cycle. The DaaS product creates a unified data foundation that allows marketers to effectively utilize AI-powered tools, giving them a competitive edge over those relying solely on traditional methods.

ZoomInfo's DaaS product enables marketers to create a reliable, unified data foundation, allowing them to deploy AI solutions at scale. By leveraging ZoomInfo's data and buying signals within the Snowflake AI Data Cloud, marketers can reach potential customers much earlier in their buying cycle. This early access provides a significant advantage over competitors who rely solely on traditional intent data or account fit scores.

ZoomInfo's DaaS product plays a pivotal role in creating a reliable, unified data foundation for marketers. By enriching first-party data within Snowflake's AI Data Cloud, ZoomInfo helps fill gaps and maintain data quality. This enables marketers to deploy AI solutions at scale, reaching potential customers earlier in their buying cycle. With ZoomInfo's DaaS product, marketers can effectively leverage AI to drive business growth and gain a competitive edge.

ZoomInfo's DaaS product plays a crucial role in addressing data privacy concerns and ensuring compliance with relevant regulations. By providing a reliable, unified data foundation, ZoomInfo enables marketers to deploy AI solutions at scale while respecting data privacy. The DaaS product helps create a secure and compliant data environment, allowing businesses to leverage data effectively without compromising privacy. This commitment to data privacy and compliance is a key factor in ZoomInfo's recognition as a leader in Snowflake's Modern Marketing Data Stack report.

In conclusion, ZoomInfo's recognition as a leader in Snowflake's Modern Marketing Data Stack report highlights its commitment to providing accurate, real-time data, insights, and technology to businesses worldwide. With its industry-leading company and business contact data, ZoomInfo enables marketers to create a reliable, unified data foundation, deploy AI solutions at scale, and reach potential customers earlier in their buying cycle. ZoomInfo's focus on data security and privacy, along with its robust data management and hygiene functionality, sets it apart as a market leader in the Enrichment and Hygiene category.