Zillow Group Surpasses Analyst Target Price, Raises Questions on Valuation

Zillow Group Inc (ZG) has crossed above the average analyst 12-month target price of $86.64, reaching $86.76/share. The average target price is based on 25 analyst targets, with a standard deviation of $9.3. Analysts' ratings for ZG include 13 strong buy, 1 buy, 15 hold, and 1 strong sell rating. The average rating is 2.17.

Zillow Group Inc (ZG) has made significant strides in the financial markets, crossing above the average analyst 12-month target price of $86.64 and reaching $86.76 per share. This milestone comes as analysts continue to express varied opinions on the company's stock, with a mix of ratings including 13 strong buy, 1 buy, 15 hold, and 1 strong sell. The average rating stands at 2.17, reflecting a balanced outlook from the investment community.

The company's stock has been subject to considerable insider trading activity, with directors and executives selling a substantial number of shares. For instance, Director April Underwood sold 3,621 shares, and COO Jun Choo sold 25,575 shares, both in transactions that occurred in September 2025 Sanford C. Bernstein Upgrades Zillow Group (NASDAQ:Z) to Outperform^[1]. These sales have led to a notable decline in insider ownership, which currently stands at 23.76% Sanford C. Bernstein Upgrades Zillow Group (NASDAQ:Z) to Outperform^[1].

Analysts have been bullish on Zillow Group, with several firms increasing their price targets and ratings. Sanford C. Bernstein upgraded ZG from "market perform" to "outperform" with a price target of $105.00, indicating a potential upside of 18.58% Sanford C. Bernstein Upgrades Zillow Group (NASDAQ:Z) to Outperform^[1]. Additionally, Rhumbline Advisers lifted its stake in Zillow Group by 8.0% in the first quarter, reflecting a strong belief in the company's growth prospects Rhumbline Advisers Grows Stock Position in Zillow Group, Inc. $ZG^[2]. Institutional investors, including hedge funds and other large investors, have also shown significant interest, with 71.01% of the stock owned by these entities Sanford C. Bernstein Upgrades Zillow Group (NASDAQ:Z) to Outperform^[1].

Despite the positive analyst ratings and institutional support, Zillow Group faces challenges, including the ongoing impact of the housing market and the competitive landscape in the real estate tech sector. The company's ability to navigate these challenges will be crucial in determining its future performance.

References
Sanford C. Bernstein Upgrades Zillow Group (NASDAQ:Z) to Outperform^[1] https://www.marketbeat.com/instant-alerts/sanford-c-bernstein-upgrades-zillow-group-nasdaqz-to-outperform-2025-09-17/
Rhumbline Advisers Grows Stock Position in Zillow Group, Inc. $ZG^[2] https://www.marketbeat.com/instant-alerts/filing-rhumbline-advisers-grows-stock-position-in-zillow-group-inc-zg-2025-09-16/