Zhihu shares rise 10.70% premarket on accelerated NYSE buybacks and AI content growth potential.

Zhihu surged 10.70% in premarket trading, driven by renewed investor confidence in its AI-era content strategy and ongoing share repurchases. The stock’s rise aligns with reports highlighting the market’s focus on the value of professional content in the AI era, suggesting improved sentiment toward Zhihu’s platform. Additionally, the company continued repurchasing 33,000 ADSs under its June 2025 buyback mandate, signaling management’s commitment to boosting shareholder value. While earlier reports cited a potential 18.59% jump, the current premarket gain reflects sustained momentum from these structural initiatives and thematic positioning in AI-driven content monetization.