Zeta Global Unveils Generative Engine Optimization Solution for Brands

Zeta Global has announced its Generative Engine Optimization (GEO) solution to help brands maintain visibility and accuracy as consumers shift from traditional search to AI-generated answers. The solution, available in the Zeta Marketing Platform, enables marketers to track brand visibility and sentiment across leading AI platforms, identify and correct inaccuracies, and optimize content for AI-driven results. This move comes as traditional search behaviors decline, with Gartner predicting a 25% fall in query volume on traditional search engines next year.