Zeta Global Shares Plunge 9.67% on $310M Volume 408th in Activity as Education Tech Valuations Face Market Doubt

Zeta Global Holdings (ZETA) closed at a 9.67% decline on October 10, 2025, with a trading volume of $0.31 billion, ranking 408th in market activity for the day. The stock’s performance reflects heightened sensitivity to earnings expectations and sector-specific dynamics. Analysts note that the move aligns with broader market skepticism toward education technology valuations amid shifting macroeconomic signals.

Recent developments highlight Zeta’s strategic pivot toward AI-driven content solutions, with management emphasizing cost optimization in Q3 guidance. While the company reported stable user retention metrics, concerns persist over revenue concentration in subscription-based models. Institutional investors have adjusted exposure levels, with short-term options activity indicating mixed positioning ahead of key earnings dates.

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