Zeta Global's Q2 2025 Earnings Call: Unraveling Contradictions in AI Adoption, Sales Productivity, and Customer Growth

AI adoption and productivity, pipeline and sales productivity, scaled customer ARPU growth, customer growth and ARPU trends, and macro environment and sales productivity are the key contradictions discussed in Zeta Global's latest 2025Q2 earnings call.



Revenue and Earnings Growth:
- Zeta Global Holdings reported revenue of $308 million for Q2 2025, up 35% year-over-year.
- Growth was driven by demand for its AI-powered marketing platform and the adoption of its unified platform across industries.

AI Integration and Product Innovation:
- Zeta launched Zeta Answers, its first prescriptive AI framework, enhancing return on investment for clients.
- The adoption of AI tools by existing clients resulted in a 44% higher growth compared to the company average.

Agency Business Expansion:
- The number of scaled brand engagements with large agency holding companies increased by 40% year-over-year.
- This expansion was driven by the integration of Zeta's platform into agency operations, enhancing efficiency and ROI.

Free Cash Flow and Profitability Improvement:
- Zeta achieved a free cash flow conversion of 57%, a significant improvement from the previous year.
- This increase was attributed to disciplined capital expenditure spending and improved operational efficiency.