Zeta Global Holdings Options Trading Trends: A Closer Look at Whale Activity

High-rolling investors have positioned themselves bullish on Zeta Global Holdings (ZETA) with a 60% bullish and 30% bearish sentiment among major traders. The company's omnichannel data-driven cloud platform provides enterprises with consumer intelligence and marketing automation software. The Zeta Marketing Platform analyzes billions of data points to predict consumer intent by leveraging machine learning algorithms and opted-in data sets for omnichannel marketing.

High-rolling investors have shown significant interest in Zeta Global Holdings (ZETA) with a 60% bullish and 30% bearish sentiment among major traders. This activity was recently highlighted through Benzinga's tracking of publicly available options data [1]. The identities of these investors are unknown, but such a substantial move often signals the presence of privileged information.

Benzinga's options scanner identified 10 trades for Zeta Global Holdings, a pattern that is not typical. Among these trades, 60% were bullish and 30% were bearish. The options data indicates one put trade amounting to $57,257 and nine calls totaling $637,763. The projected price targets for ZETA range from $10.0 to $30.0 over the last three months, based on the volume and open interest on these contracts [1].

Zeta Global Holdings, an omnichannel data-driven cloud platform, provides enterprises with consumer intelligence and marketing automation software. Its Zeta Marketing Platform (ZMP) can analyze billions of structured and unstructured data points to predict consumer intent using sophisticated machine learning algorithms and an opted-in data set for omnichannel marketing [1].

The company's current market standing shows a trading volume of 5,946,097 shares, with ZETA's price up by 1.09% and positioned at $18.49. The Relative Strength Index (RSI) indicators suggest the stock may be approaching overbought levels. An earnings announcement is expected in 80 days [1].

Professional analyst ratings for Zeta Global Holdings vary, with a consensus target price of $22.5. Analysts from Goldman Sachs maintain a Neutral rating with a price target of $18, while those from B of A Securities and Canaccord Genuity maintain a Buy rating with target prices of $24 and $28, respectively. Morgan Stanley persists with an Equal-Weight rating at $20 [1].

Zeta Global Holdings recently reported strong second-quarter and six-month 2025 financial results, announced a share repurchase program of up to US$200 million, and raised both its third-quarter and full-year revenue guidance. These announcements highlight improved revenue and reduced net losses, reflecting management's growing confidence in future performance [2].

The company's outlook anticipates $1.9 billion in revenue and $99.9 million in earnings by 2028, based on an annual revenue growth rate of 18.3%. This represents a $136.5 million increase in earnings from the current loss of $36.6 million [2].

Zeta Global Holdings' fair value estimates range from US$11.32 to US$34.01 per share, with many seeing potential in its AI platform. However, the persistent earnings risk keeps investor sentiment wide-ranging [2].

References:
[1] https://www.benzinga.com/insights/options/25/08/47291851/behind-the-scenes-of-zeta-global-holdings-latest-options-trends
[2] https://simplywall.st/stocks/us/software/nyse-zeta/zeta-global-holdings/news/will-zeta-globals-zeta-buyback-and-upbeat-guidance-shift-its