Zeta Global Holdings Corp. (ZETA) Stock Surges on Strong Q3 Results

Zeta Global Holdings Corp. (ZETA) shares advanced on Thursday following the company's release of strong third-quarter financial results. The AI-powered marketing cloud provider reported record revenue, increased direct revenue mix, and robust cash flow generation, contributing to the stock price increase.

Zeta Global reported record revenue of $268.3 million in the third quarter of 2024, an increase of 42% year-over-year (YoY). This growth was driven by a 41% YoY increase in direct revenue and a higher direct revenue mix, which reached 70% of total revenue. The company's scaled customer average revenue per user (ARPU) also increased by 33% YoY to a record $557,231 (Zeta Global, Nov. 11, 2024).