Zebra Technologies Acquires Elo Touch Solutions to Enhance Connected Frontline Experiences

Zebra Technologies has completed the acquisition of Elo Touch Solutions, expanding its addressable market by approximately $8 billion. Elo is a leader in touchscreen technology, providing solutions for point-of-sale, self-service, and automation in retail, hospitality, QSR, healthcare, and industrial markets. The acquisition will enable Zebra to accelerate connected frontline experiences and offer a wider range of industry-tailored solutions.

Zebra Technologies, a leading provider of intelligent operations solutions, has completed the acquisition of Elo Touch Solutions, Inc., a pioneer in touchscreen technology. The acquisition, announced on October 1, 2025, aims to enhance Zebra's focus on customer-facing workflows and expand its addressable market by approximately $8 billion Zebra Technologies Completes Acquisition of Elo to Accelerate Connected Frontline Experiences^[1].

Elo Touch Solutions offers a wide range of industry-tailored solutions, including point-of-sale (POS) systems, self-serve kiosks, and interactive digital displays. These solutions are designed to modernize point-of-sale operations, streamline self-service experiences, and automate workflows across various sectors such as retail, hospitality, quick-service restaurants (QSR), healthcare, and industrial markets Zebra Technologies Completes Acquisition of Elo to Accelerate Connected Frontline Experiences^[2].

The acquisition will enable Zebra to accelerate connected frontline experiences and provide a more comprehensive range of solutions to its customers. By combining Zebra's expertise in digitizing and automating workflows with Elo's innovative touchscreen technology, the merged entity will be well-positioned to capitalize on the growing trend of interconnected digital platforms and experience-led unified commerce strategies Zebra Technologies Completes Acquisition of Elo to Accelerate Connected Frontline Experiences^[1].

The integration of Elo's solutions with Zebra's existing portfolio will empower retailers and QSRs to further elevate consumer experiences at the point of service. Over time, Zebra plans to offer a common platform across mobile and fixed digital touchpoints throughout stores, improving frontline efficiency and customer service Zebra Technologies Completes Acquisition of Elo to Accelerate Connected Frontline Experiences^[2].

Bill Burns, CEO of Zebra Technologies, stated, "The combination of Zebra and Elo is attractive for enterprise customers who are accelerating their efforts to digitize and automate their workflows to create in-person experiences as smart and connected as the online world. This acquisition further elevates our strategic position across key industries through the breadth and depth of our combined portfolio of solutions" Zebra Technologies Completes Acquisition of Elo to Accelerate Connected Frontline Experiences^[1].

Zebra Technologies and Elo Touch Solutions are expected to continue innovating and delivering high-quality, commercial-grade solutions that meet the evolving needs of their customers.