YouTube Expands Creator Monetization with Custom App Promotions

YouTube is expanding Google partnership ads to app campaigns, enabling Shorts creators to earn money from app promotions with custom CTA panels. Brands can connect with creators through BrandConnect to offer app promotion opportunities. Google is also giving more advertisers access to its AI-powered campaign models, including target ROAS bidding on iOS and video enhancements for app campaigns that can extend videos beyond their original frames.

YouTube is enhancing its monetization options for Shorts creators by expanding Google partnership ads to app campaigns. This new feature allows creators to earn money from app promotions with custom call-to-action (CTA) panels displayed at the bottom of their clips. The integration of Google's co-branded partnership ads aims to provide a more visually engaging and authentic ad experience, improving campaign performance [1].

The expansion of app campaign ads to YouTube Shorts is expected to provide a new avenue for monetization, giving creators additional revenue streams. Brands can connect with creators through BrandConnect to offer app promotion opportunities, further boosting the visibility and reach of their products. This development is particularly beneficial for app developers looking to partner with popular creators within their target niche to increase awareness and user acquisition [1].

In addition to the new ad formats, Google is also enhancing its AI-powered campaign models. Target ROAS (Return on Ad Spend) bidding is now available on iOS, enabling advertisers to more profitably acquire users. For instance, Uatas, an Indonesia-based lending app, saw a 7% increase in ROAS after adopting target ROAS bidding [1]. Google's AI tools can also help publishers re-use their existing videos to fit different screen sizes and placements, expanding creative options for app campaigns. This intelligent video extension feature uses advanced AI models to extend videos beyond their original frames or flip them while preserving key visual content [1].

The rollout of these new features is part of Google's ongoing efforts to provide more monetization options for creators and advertisers. Partnership ads for app campaigns are currently only available on iOS, but an Android version is expected to be released soon.

References:

[1] https://www.socialmediatoday.com/news/youtube-creator-app-ads-shorts/757757/